Are your Facebook leads not converting into customers as often as you hoped? Do you have a long list of leads but most don’t even respond to your calls or messages? If so, you’re probably questioning the quality of leads Facebook provides.
But in reality, it’s a different story.
In fact, your outreach after collecting leads has more to do with lead conversion than anything else. For instance, your response time, messaging, mode of communication, and follow-up plan determine if your Facebook leads will engage or ignore you. Therefore, if you want to convert Facebook leads into customers more effectively, you may want to change your approach to reaching out to your leads.
In this article, we discuss the best practices that help you convert Facebook leads into customers. Read on to know more.
Table of contents
What are Facebook Leads?
How to improve results from Facebook leads
Best practices for Facebook lead conversion
— Responding on time
— Communicating through preferred outreach channels
— Sending personalised content
— Managing an effective follow-up schedule
How productivity apps can help you convert more Facebook leads
How Privyr can help you convert more leads and grow your business
Final Words
What are Facebook Leads?
Leads (or potential customers) are individuals that are interested in what you’re selling. They often engage with your online content and leave their details to know more about what you’re offering. Facebook leads are the potential customers that find you on Facebook. They may contact you through various means on Facebook, such as your Facebook business page, Facebook Messenger, Instagram, and Facebook Ads. Today, many businesses collect Facebook leads through Facebook Lead Ads.
Facebook Lead Ads are a type of Facebook ad specifically built to generate leads on Facebook. You can create a lead ad on Facebook easily. All you need to do is log in to your Facebook account, go to ads manager and then create a new ad. After filling in your details, such as your message and images or videos, a new lead ad is ready within minutes. It will be shown in front of your targeted customers and when someone interested clicks on it, a form will appear for them to fill in their details, such as name, phone number, email, and so on. You don’t need to create and host a separate website for lead generation if you’re using Facebook Lead Ads.
How to improve results from Facebook leads
You don’t run Facebook Lead Ads just to generate leads. Your primary goal is to sell your product or service to as many leads as you can. Therefore, what matters to your business is the result of each of your leads. But unfortunately, most of your leads may not end up purchasing if you fail to plan well from the beginning. There are so many factors that affect Facebook lead results.
First, you need to attract the right leads – this is your lead generation approach. For instance, running an ad without doing enough research about your target customers risks attracting people who actually don’t need your product or service, wasting your time and money. They’ll ultimately go cold once they find out what you offer isn’t for them.
Secondly, your outreach greatly impacts how a lead responds to your offer – this is your lead conversion process. If you fail to contact them in time, they may have forgotten you or moved on. Similarly, if you fail to approach them with a personalised message, they may never open or reply to it. This way, you’ll lose your leads even if they have a genuine interest in your product.
This article focuses on lead conversion. That is, all the things you can do to increase the chances of making a sale after a lead has been generated.
Best practices for Facebook lead conversion
Now that you have run the right ad, attracted appropriate people, and collected a long list of leads, you’ll want to take practical steps so you convert as many of them into your customers. The quality of a Facebook lead isn’t fixed, it depends greatly on how you engage them. Therefore, understanding the ins and outs of Facebook leads and following certain important practices can help you convert more leads into customers.
In fact, there are simple steps that you can take that will increase the chances of a lead purchasing from you by 300%. Here are some of the best practices to convert Facebook leads.
Responding on time
Responding to your leads as fast as possible is crucial to maximizing the chances of getting a response. If you contact your leads late, there’s a good chance that they’ve already forgotten you or, even worse, purchased from one of your competitors who contacted them faster than you did.
According to various studies and practices, the best response time is less than five minutes, meaning you have a drastically better chance of converting leads you contact within five minutes of them filling up and submitting the lead form. Your leads may still respond to you within half an hour, but you’ll most likely not hear back from them if you contact them a day or two later.
Communicating through preferred outreach channels
The channel through which you contact your leads plays a great role in getting them to engage with your message. For instance, you won’t hear back from your leads that prefer mobile messaging apps even if you contact them on time via email. Your customers have a preferred communication channel according to your industry and you should be well aware of it.
If your target customers are businesses and firms, the best outreach channel is probably email. However, if you’re a small business providing goods and services to individuals, the best outreach channel is usually mobile messaging apps, such as WhatsApp, iMessage, or SMS.
Sending personalised content
The kind of message you first approach your leads with determines if they respond to or ignore you. People are very resistant to spam messages these days. Therefore, if you approach them with a generic, promotional-looking message, they’ll likely ignore it after seeing just the first few words. Conversely, if you contact them with a personalised message that includes their name and the product or service they are interested in within the first 10 words, you’ll have a much better chance of getting a response.
A short but interesting and informative personalised message can be very effective in making your leads open your message and reply to you. It opens an opportunity for them to engage so you can further explain your products and services and persuade them to make a purchase.
Managing an effective follow-up schedule
Not all your leads who respond to your initial message will buy your products immediately. Some need time to think about it while others may forget about it because of their personal schedule. Therefore, you need to follow up with your leads until they give you their final decision. You could actually be losing an impressive amount of sales opportunities if you’re not following up with your leads properly.
Ideally, you should follow up with your leads at least two to three times. However, just a plain reminder about their interest may not be enough to convince them, it may even be considered annoying. You’ll want to keep a record of their issues and queries during previous conversations and address them while following up. This creates a much better experience and helps them understand that you are genuinely interested in solving their problems.
How productivity apps can help you convert more Facebook leads
You can easily follow the best practices manually if you only have a few leads a week. For this, you’ll have to regularly visit Facebook Ads Manager, download leads, store the information on your spreadsheet, and start reaching out to the leads one by one.
However, if you have a good amount of leads, you may need some tools or apps to help you simplify your processes. For example, Facebook doesn’t inform you of new leads. You’ll have to visit the ads manager regularly to identify new leads and download the data. This means you’re wasting a lot of time staring at your Facebook screen while you have other important tasks to do. Luckily, there are productivity apps and tools that can alert you of new Facebook leads in real-time. Not only this, they do a lot more.
Productivity apps can help you implement the best practices of Facebook lead conversion effectively by automating and streamlining your sales process. From alerting you of new leads, to automatically importing and managing the leads data, to integrating with outreach channels and helping you create personalised messages and effective follow-up schedules, productivity tools simplify your sales processes and save you time so you can connect with more leads and close more sales.
However, not all productivity tools have the same features. Some only help you download your data while some are there to automate your sales process, such as messaging leads and following up on them. If you’re a small business without a savvy technical team, you need a lightweight and powerful all-in-one app that does everything for you. Privyr is a great example of such an app.
How Privyr can help you convert more leads and grow your business
Privyr is a one-stop-shop sales productivity app for small businesses and solopreneurs looking to automate their sales process in the most effective way. Apart from instantly alerting you of new Facebook leads and automatically importing them to your device, it integrates with your phone calls and messaging apps such as WhatsApp, SMS, and iMessage so you can contact your leads immediately. It also helps you create effective personalised messages and follow-up schedules for each lead, so no one falls through the cracks.
More interestingly, Privyr works on all your devices – whether you’re always on your phone or your laptop. This way, you can check and contact your leads from wherever you are. With Privyr, there’s no more fear of missing out on your leads.
Final Words
There’s no doubt that Facebook Lead Ads allow you to collect leads for your business easily. However, if your Facebook leads are not converting, it has to do more with your outreach than anything else. Luckily, there are effective practices that you can follow and bring in much better results. These practices don’t just improve your lead conversion, they also help you understand how to create Facebook Ads that convert.
Following the best practices manually may not be possible when you’re dealing with a lot of leads. This is where productivity apps come in. Whether it’s a fast response or a timely follow-up, productivity apps make it easy for you to take the appropriate steps and save time. This way, you can focus on more leads and increase sales.
If you’re looking for a way to convert your leads into customers in the most effective way, you can try Privyr for free today. It’s a lightweight sales productivity app that works on all your devices, including your phone and laptop, allowing you to connect with your leads from wherever you are.
