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Have you recently noticed chiropractic videos exploding on TikTok? There’s one simple reason behind it: people are naturally drawn to visually engaging content, especially when it comes to instant healthcare tips and treatments. Chiropractic adjustments and healing techniques are best demonstrated through video, making TikTok an ideal platform to showcase the benefits of your services.
If you’re a chiropractor, TikTok offers a powerful opportunity to attract new clients and grow your practice. Its algorithm is straightforward, and once you understand how it works, generating leads becomes much easier.
In this post, we’ll explore five trending TikTok video strategies for lead generation for chiropractors based in the US. Plus, we’ll show you how to easily capture those leads.
First, let’s discuss how TikTok algorithm works and how it’s different from other social media.
How TikTok algorithm works
If you’ve been using TikTok for a while, you’ve probably noticed videos from new creators appearing on your For You Page (FYP). That’s because, unlike other social media platforms, TikTok’s algorithm prioritises content discovery over follower count, making it easier for new creators to go viral.
When you post a video, TikTok initially shows it to a small audience. And based on how users engage – through watch time, likes, comments, and shares – the algorithm decides whether to push it to a wider audience. This “Test and Amplify” model allows content to spread rapidly, giving every video the potential to gain traction. And the best part is that the content is prioritised for your region, great for attracting local leads.
To attract more viewers and leads as a beginner, you just need to focus on three key areas:
- Hooking your audience in the first 3 seconds
- Using trending sounds, keywords, and hashtags
- Posting consistently to stay visible
Now let’s discuss some creative ideas to help you connect with wider audience on TikTok
1. Before-and-after adjustments
Visually showcasing the results of your work is a great way to attract leads. People love to see results and such videos are very successful ideas on TikTok.
Document a patient’s journey by filming a before-and-after session, edit it and create interesting, shorter videos, and post them on TikTok. In the video, highlight improvements in posture, mobility, and pain relief to demonstrate the effectiveness of chiropractic care.
Editing tip: Use a split-screen effect showing the “before” on one side and the “after” on the other, or use a transition effect to transition between clips.
Useful hashtags: #chiropracticcare #beforeandafter #posturecorrection #painrelief #chiropractor #healthyspine
2. Debunking chiropractic myths
Many Americans may be unfamiliar with what chiropractors do or whether they even need chiropractic care, simply because it’s a medical term that isn’t widely understood. Some of these people could be your potential clients. So why not build trust by creating a TikTok video that debunks common chiropractic myths?
Addressing misconceptions about chiropractic treatment through engaging videos can help clear doubts while attracting leads. A great way to do this is by structuring your video with a strong hook and a smooth myth-to-truth transition.
For example, you can start with an attention-grabbing text overlay that states the myth, followed by a dynamic transition revealing the truth. Open your video with the statement: “Chiropractic adjustments are dangerous!” and then transitioning to a chiropractor explaining, “Actually, chiropractic care is safe and backed by scientific research. Here’s how we ensure patient safety…”
Editing tip: Use text overlays to state the myth upfront. If possible, include a quick demonstration to support the explanation.
Useful hashtags: #chiropracticmyths #chiropractorfacts #backpainrelief #spinehealth #chiropracticadjustment #wellnesstips
3. Real-time adjustments (with ASMR sounds)
Real-time adjustment videos are among the most popular types of chiropractic content on TikTok in the US. People love ASMR, and the best part is that your video doesn’t need to directly target potential customers to be effective. If done correctly, it has the potential to go viral and bring a lot of viewers – some of whom could become your future clients.
Capture real-time chiropractic adjustment sessions, highlighting the crisp and satisfying sounds of cracks and pops, and compile them into a single video. Apart from being engaging, this type of content also sparks curiosity about the benefits of chiropractic care.
Editing tip: Use a high-quality microphone to capture clear ASMR sounds. Compile different sessions in one video avoiding longer cuts.
Useful hashtags: #asmrchiropractic #chiropracticadjustment #spinehealth #cracksounds #chiropractor #painrelief #satisfyingvideo
4. Quick daily tips for posture fixes
Well-compiled educational videos on daily wellness are a great way to not only engage viewers but also build a loyal following, as users will keep coming back for similar content. Sharing simple exercises and posture-improving tips tailored to different lifestyles can make your videos both valuable and widely appealing.
Create short, informative videos demonstrating quick and easy posture-fixing techniques for everyday situations, such as sitting at a desk, standing for long hours, or maintaining proper sleeping positions. A combination of demonstration clips and expert explanations from a chiropractor can make the content more engaging.
Editing tip: Share one tip in one video demonstrating the tips/exercises visually. Use engaging captions and titles at the start of the video.
Useful hashtags: #posturefix #chiropracticcare #betterposture #healthyback #deskposture #wellnesstips #spinehealth
5. Day in the Life of a Chiropractor
While sharing tips on improving posture and leading a healthy life, consider introducing yourself and what you do. Some videos attract viewers purely for free advice, but the videos about your daily routine and expertise build a connection, making people want to reach out to you.
Show glimpses of your daily practice, patient interactions, adjustments, and even lighthearted moments. These videos help humanise your brand, making you more approachable and increasing the likelihood of attracting leads.
Document a typical day in your practice – from greeting patients and performing adjustments to explaining procedures and sharing personal moments like grabbing coffee or prepping for the day. The key is to create engaging, relatable, and authentic content that showcases the life of a chiropractor while positioning you as an expert in your field.
Editing tip: Use time-lapse, include jump cuts between different parts of the day, overlay text captions to describe each segment.
Useful hashtags: #chiropractorlife #dayinthelife #chiropracticcare #behindthescenes #chiropractorvlog #chiroclinic #spinehealth
How to capture leads on TikTok
Attracting viewers and growing your brand on TikTok takes time, but getting views shouldn’t be your only goal. Turning those viewers into leads is important for your business.
Your audience isn’t a lead until they contact you or give you their contact information. That’s why you need a system in place to guide potential clients toward taking the next step: reaching out to you.
Using lead capture forms
One effective way to collect leads on TikTok is by using a lead capture form. You can create a form and share the link in the comment section or description of your video. You can also add the link to a lead capture form in your bio. However, keep in mind that TikTok only allows clickable links in bios for accounts with at least 1,000 followers. Until you reach that milestone, direct users to your bio or provide clear instructions on how they can reach you.
Add a lead capture form to your website homepage and share the link in your videos. If creating a form feels complicated, there are plenty of free lead capture tools available online.
Running TikTok Lead Generation Ads
Another way to capture leads on TikTok is by using TikTok Lead Ads, a paid method that lets you collect contact information directly through a built-in lead form. You can promote your existing videos and run lead ads on them.
To increase conversion rates, consider offering lead magnets, such as free consultations, exclusive content, or discounts in exchange for users filling out the form.
How to find trending topics on TikTok
Keeping track of trending topics on TikTok helps you maximise your reach, engagement, and visibility. There are a few ways to find trending topics on TikTok.
1. Checking the TikTok “Discover” & “For You” Pages
The For You Page (FYP) is TikTok’s main feed, where the algorithm showcases trending content. The Discover tab highlights popular hashtags, sounds, and challenges. Consider scrolling through FYP daily to spot recurring themes, sounds, and formats that are gaining traction.
2. Exploring the “Trending” Section in TikTok’s Creative Center
TikTok Creative Center provides insights into trending hashtags, sounds, and top-performing ads.
Visit the TikTok Creative Center and browse the “Trends” tab to find popular sounds, hashtags, and creators. You can filter results by region, category, and timeframe to get real-time insights.
3. Monitoring the Trending Sounds library
TikTok’s Sound Library highlights audio clips that are trending globally. To access it. Tap the “+” button to create a video. Then, click “Add Sound” and check the “Trending” section.
You may want to use the trending sounds early. The sooner you use a viral sound, the higher your chances of reaching a larger audience.
Should you add keywords on your TikTok video?
Keywords play a crucial role in making your videos discoverable on TikTok. The right keywords help the algorithm suggest your content to users searching for relevant topics. Therefore, you should add keywords on each of your TikTok content for better results.
While the description section feels like the right place to add keywords, you can also consider adding keywords as titles on your videos. Use Tiktok’s editing feature to do so.
- Use keyword-rich titles on your video to grab attention and improve visibility.
- Incorporate keywords in the description to increase the chances of your video appearing in search results.
- Add captions if you’re speaking to make your content accessible and reinforce important keywords.
What comes after generating leads?
Generating leads is the beginning. The next challenge is converting those leads into paying clients. To maximise conversions, you should:
- Follow up with leads immediately
- Keep all lead data organised in one place you can easily access
- Have a structured and timely follow-up process
- Streamline your sales workflow
Managing this manually can result in lost leads and missed opportunities. But don’t worry! This is where Privyr can help you.
Privyr is a mobile-first CRM you can use to manage your entire sales process effortlessly from your phone. Just like you run your TikTok video campaigns on mobile, Privyr lets you handle lead management and follow-ups seamlessly. Here are some features of this amazing tool:
- Instant lead import from all major lead sources in real time – including TikTok!
- Centralised lead database to keep your data organised
- Automated follow-up reminders to ensure no lead slips through the cracks
- Seamless integration with WhatsApp, Telegram, SMS, and other messaging apps for one-tap auto-personalised messaging.
With Privyr, you can streamline everything – from receiving leads to converting them – without juggling multiple tools or doing manual work.
Final words
Growing on TikTok as a chiropractor might be easier than you think, at least for now. This is the perfect time to jump in and start connecting with potential clients. However, to attract genuine leads, you need an organised approach rather than simply chasing views.
TikTok is just another social media platform where the right messaging makes all the difference. Your videos don’t need to be professionally produced or edited. What matters is having a strong messaging strategy, understanding what resonates with your audience, identifying trending content, and leveraging formats that work.
