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Are you in the automotive business and looking for new ways to engage with your potential customers and generate more leads? This article is for you.
The automotive industry is evolving as more consumers turn to the Internet for research before purchasing a vehicle. The attention is also shifting to eco-friendly cars. Staying ahead of these trends and focusing on creating and distributing relevant content may help you generate more automotive leads and boost sales in 2025.
But what topics should you cover, and how can you effectively create and distribute them to the right audience?
In this article, we’ll explore the 7 most impactful content ideas to help you attract the right audience and drive more leads in 2025.
Here’s our list of 7 impactful content ideas to generate automotive leads:
1. Car review, or test drive content
- Format: Video
- Where: Video sharing platforms like YouTube and TikTok, Other social media platforms
- Why: Test drive videos on YouTube has grown by more than 65% in the past two years
People love watching test drive and car review videos, whether or not they’re currently looking to buy a car. You may think not all of these viewers would be good leads. But here’s the catch: even if they’re not ready to make a purchase, these videos can still influence their future buying decisions, especially if they find them helpful now.
Review and test drive videos provide your audience with practical insights into a specific car model because they may not prefer to rely solely on manufacturer specifications. Such content helps them evaluate a vehicle’s performance, comfort, and features before making a purchase or visiting a showroom.
Some important elements you shouldn’t forget to add in your video include:
- Driving experience and handling
- Interior and comfort
- Performance metrics
- Safety features
- Technology & connectivity
Now you might feel the challenge of creating such content, as the high competition may make it difficult for your video to stand out on the Internet, potentially wasting your time and effort. However, the key lies in how you distribute it.
Platforms like TikTok and Google Business Profile are excellent for reaching local audiences. TikTok, in particular, prioritises recommending videos to users in and around your location. If your content is engaging enough, it can reach potential customers. It may take a few tries to figure out which hook and presentation style keeps people’s attention, but it can be rewarding if you try.
Don’t forget to include a call to action. Encourage viewers to book a test drive, visit your dealership, or explore financing options to initiate conversations.
If creating video is not your thing or you feel like you lack the skill, you can always collaborate with local influencers who create and publish automotive content regularly. Such partnerships can be beneficial not just to create and distribute engaging videos but also to connect with broader audiences beyond your reach.
2. Car comparison
- Format: Video, Article
- Where: Blog, Video sharing platforms (share different content variations or clips on social media)
- Why: High search volume on popular car comparisons
Car buyers are curious and tend to compare different brands and models before making their purchasing decision. They often search for “[Car A] vs. [Car B]” content on the internet. The growing popularity of these searches is driven by the complexity of modern car features and smart technology integration.
This is also a highly competitive topic, as there are plenty of comparison articles and videos available online. However, the advantage lies in its ever-evolving nature. Since car manufacturers frequently release new models, comparison content quickly becomes outdated. To stay relevant, you’ll need to keep up with market trends and create fresh content as new developments occur, such as the launch of a new car model. If you sell used cars, there’s a good opportunity to create used car comparisons.
It’s recommended that you create short videos of such kind and distribute them across video platforms like YouTube and TikTok. Additionally, you can also create in-depth comparison articles on your blog or website and link your videos to them.
3. Should I buy an electric or hybrid car?
- Format: Blog, Video
- Where: Blog, Video sharing platforms
- Why: Growing interest/search volume
As the popularity of the Electric Vehicle (EV) market is growing, more people are considering getting an electric car as their next vehicle. As a result, the search trends for electric and hybrid cars are growing every year. Therefore, there’s an opportunity to attract your potential buyers by providing an in-depth comparison of electric cars vs hybrid cars. Localising your content is important since more people are creating the exact content as the search is growing.
Google does favour local results in displaying results. But make sure to mention your location or the location you’re targeting in your blog. If you’re creating videos, publish it on TikTok since the platform also distributes content based on locality. But remember, TikTok videos don’t go viral overnight, unless it’s really unique, and the same goes for your blog. Therefore, be consistent in publishing your content on these platforms. An ideal frequency is one TikTok post each day and a weekly blog.
4. Best ways to finance a car
- Format: eBook, Article
- Where: Blog, Forms, Lead Ads (use the content as a lead magnet)
- Why: High demand
Financing is one of the most significant concerns for car owners. Different buyers have distinct needs and expectations based on their financial situations. First-time car buyers, for example, often expect low down payments and flexible monthly installments but may not be aware of the impact of their credit score on loan approvals. In contrast, business buyers might look for lease-to-own options or tax advantages when financing fleet vehicles.
Furthermore, many customers also don’t have a complete understanding of interest rates, loan tenure, and hidden fees. Therefore, an eBook or a comprehensive article discussing everything buyers need to know about automotive financing can help you build trust with them and generate leads. Make your content user-friendly by clearly listing the main points because these types of content tend to be longer.
Be realistic in your approach and educate buyers on the options available, and help them understand the trade-offs between lower monthly payments and higher interest rates over time. You can also add interactive loan calculators, comparison charts, and case studies.
5. A practical budget planning handbook
- Format: eBook, Article
- Where: Blog, Lead Forms, Lead Ads (use the content as a lead magnet)
- Why: It provides value and build authority and trust
Many buyers struggle with understanding the full cost of vehicle ownership, including hidden expenses such as insurance premiums, maintenance costs, fuel expenses, and depreciation over time. For instance, first-time buyers may not anticipate how much a comprehensive insurance policy adds to their monthly expenses or how quickly a vehicle loses value after purchase. Additionally, they often overlook the costs of regular maintenance. With a well-structured budgeting guide, you can break down these components into easily-digestible sections and help buyers plan more accurately.
You can create a comprehensive budget plan, delivered in the format of an eBook or a comprehensive website article, to attract leads. Through this content, you can also encourage users to enter their budget constraints in exchange for a tailored cost analysis. It can also help capture high-intent leads who are closer to making a purchase decision.
6. A car insurance guide
- Format: eBook, Article
- Where: Blog, Forms, Lead Ads (use the content as a lead magnet)
- Why: Provides value to potential buyers, building authority, trust, and brand awareness
Car insurance is an unavoidable expense, yet most buyers have limited knowledge about it. They often seek expert advice to find the right coverage. By educating them on their options, you not only generate leads but also build trust.
Distribute car insurance guides through eBooks and in-depth articles on your blog. Before creating your guide, research and compare different insurance plans to provide well-rounded insights. To boost engagement, consider offering an interactive quiz to help buyers determine the best option or coverage for their needs. Additionally, partnering with insurance companies can be a great way to co-promote content and expand your reach.
7. DIY troubleshooting
- Format: Video, Guides
- Where: Video sharing platforms, Blog
- Why: High search volume, Provides value to build authority and promote brand awareness
If you think troubleshooting car issues is solely the job of automotive repair shops, think again. Many people consider replacing their cars every few years, and these are potential customers you can convert. By offering solutions to their automotive problems, you can position yourself as a trusted resource and capture their attention.
Car owners search for DIY solutions before visiting a mechanic, especially for common issues like battery replacement, engine light troubleshooting, or tire pressure concerns. This is where you can shine. For example, a guide on “How to jump-start a car in cold weather” can attract a high volume of searches.
Clear, step-by-step troubleshooting guides don’t just provide immediate value to potential customers but also help build trust. Also, viewers who find DIY solutions beneficial are more likely to return when they need professional help for more complex issues, or when they feel like they would prefer to get a new car.
Short video guides can be appealing to users when it comes to simple troubleshooting guides. If you think you can’t create videos, consider creating written guides on your blogs with clear instructions and pictures.
How to capture automotive leads with your content?
Now that you have a clear idea of the types of content that drives automotive lead generation, the next step is ensuring that these leads engage with you. It’s not enough for potential customers to visit your pages or watch your videos. You need them to take action. The goal is to capture their contact information so you can follow up and convert them into buyers.
1. Creating a strong call to action (CTA)
A well-designed CTA is essential for encouraging your leads to take the next step. Your CTA should be clear, compelling, and placed strategically to maximize conversions. Here’s how to make your CTA effective:
- Compelling copy: Use action-driven phrases like “Book a test drive now,” “Claim exclusive deals,” or “Download your free car buying guide.”
- Strategic placement: Position your CTA where users are most likely to see it.
- For video content on platforms like YouTube or TikTok, include the CTA in the video description and pin it in the comments.
- For blogs or articles, don’t just place CTAs at the bottom as many users navigate away after finding their solution. Instead, integrate CTAs naturally within the content and near the top of the page for higher visibility.
2. Capturing lead information effectively
Once users click on your CTA, you need a system to capture their contact details. Typically, this is done using a lead capture form. Here’s how to do it:
- Landing page vs. direct form:
- If you’re promoting a special offer, event, or exclusive deal, direct users to a landing page with attractive copy and a form.
- For general lead capture, you can direct users straight to a form embedded on your website. You can easily create a lead capture form for free these days. Here’s your link to a free lead capture form builder by Privyr.
- User-friendly design: Keep forms simple. Request only essential details such as name, email, and phone number to minimize friction.
- Incentivise sign-ups: This is where your guides and eBooks become important. Offer this content for free as lead magnets in exchange for your leads’ information. Instead of navigating users away from blogs and videos, you can also create standalone posts on your social media to promote your eBooks.
How to manage your leads from different sources in a central location
Capturing leads through content is a great strategy, but it probably isn’t your only approach. You may also be incorporating additional lead generation methods such as running Lead Ads, cold calling, and email outreach.
Even the leads you’re generating through your free automotive content may come from different platforms. For example:
- Some leads may land directly in your email inbox.
- Others may be stored in a platform or a car portal’s database.
- Social media campaigns might generate direct messages or form submissions.
Regardless of the source, your primary goal is to convert as many leads as possible into paying customers. To achieve this, you must be able to manage all your incoming leads in a centralised system efficiently.
Privyr is a mobile-first CRM that not only consolidates all your leads from various sources, but also enables you to respond instantly to new leads via WhatsApp, text, call, and email. Here’s how to use Privyr to manage your leads from a central location:
Step 1. Create your account and download the app
Go to www.privyr.com and create your account by clicking Sign Up. Next, install the Privyr app on your mobile device. Privyr is available on both App Store and Google Play Store for iOS and Android devices.
Step 2. Connect lead sources
In the app, tap on Account and select Integrations.
Under the Lead Sources tab, find lead sources that you want to connect with Privyr. Select your lead source and tap on Configure/connect. This will redirect you to the lead source’s app or website. Click on Continue. This will integrate Privyr with your lead source. Repeat the same process for other lead sources you want to add.
The integration process may be different according to the platform. Whichever sources you want to connect, just select it to view the instructions on how to do so.
Once you’ve integrated Privyr with your lead sources, you’ll receive instant mobile alerts for new leads from any of your connected cannels..
- You’ll have a central location for all your leads, regardless of the source.
- You’ll receive real-time mobile alerts for new leads generated from all your lead sources.
- You can instantly access their details and contact them – no typing, copy-and-pasting, or saving to phonebook yourself.
- You can save and select your commonly-used follow-ups, which is auto-personalised for each lead in just one tap. No need to type any messages.
- The app will automatically schedule follow-up reminders for each lead.
- You will be able to automatically distribute or assign leads to your team members based on any criteria.
- You’ll be able to directly message your leads on all communication channels with one-tap auto-personalised templates, including for WhatsApp, Telegram, SMS, and iMessage.
Click this link and try Privyr for free today!
Final Words
Three key factors make automotive content compelling: relevance, value, and visibility. No matter how great your content is, it’s ineffective if your target audience can’t find it. Therefore, implementing visibility strategies is just as crucial as content creation.
To enhance your content’s reach:
- Optimise your content for search engines to increase organic visibility. Use relevant keywords, meta descriptions, and high-quality links.
- Prioritise local SEO. Focus on platforms that distribute content to local audiences and integrate location-specific keywords into your content.
- Implement platform-specific optimisation strategy. On social media platforms like TikTok and YouTube, use location-based hashtags to ensure your content reaches local users. On your blog, strategically include your location in headings, meta tags, and descriptions.
