Are you looking to break into the world of SaaS sales in Singapore? Let us guide you in the right direction.
Singapore is a hub for tech innovation and global business, where the demand for skilled SaaS sales professionals has never been higher. SaaS sales can be a dynamic and rewarding career path.
But with competition just as fierce, how do you set yourself apart? This is where professional sales training programs can help you. These training programs are designed to equip you with not just the techniques but also the mindset to succeed.
In this article, we’ll walk you through the 5 top sales training programs in Singapore, designed for aspiring salespeople like you. Here’s our list:
1. SOCO Sales Training
Awarded as the best sales training provider of 2024, SOCO offers comprehensive sales training courses around team assessments, pre-training work, sales process analysis, and post-training reinforcement.
SOCO Sales Training specialises in building high-performance B2B and B2C sales teams by offering one of the best training courses in Singapore.
SOCO Sales Training offers:
- In-person training
- Virtual instructor-led training: Online sessions that allow participants to engage in real-time from any location
- E-learning: On-demand sales training modules accessible through their e-learning platform, SOCO Academy, for self-paced learning
Key features of SOCO Sales Training programs
| Feature | Description |
| Customised training | Programs designed for specific industries and company needs. |
| Comprehensive curriculum | Covers essential sales skills, including consultative selling, handling complaints, closing techniques, and building business relationships. |
| Experienced trainers | Led by seasoned professionals with experience in various industries. The tutors provide practical insights and real-world applications. |
| Interactive learning | Incorporates role-playing, group discussions, and real-world scenarios. |
| Post-training support | Provides 4-12 weeks of reinforcement content and thorough post-training evaluations to implement new skills at highest. |
Program Highlights
- SOCO Academy: An award-winning e-learning platform that offers a rich library of on-demand sales skills training videos. Companies worldwide use SOCO Academy to onboard new sales staff and reinforce training between sessions.
- Sales accelerator program: A comprehensive training package covering the entire sales funnel, including modules on selling solutions, meaningful competitor analysis, and building business relationships.
- Consultative selling training: Focuses on transforming sales representatives into professional advisors by teaching them strategic sales conversations.
- Industry recognition: SOCO Sales Training has been recognised with multiple awards, including Best Sales Training Provider, Best Digital Learning Provider, and Best Training and Facilitation Skills. The company has a worldwide reputation in this domain.
2. Cegos Sales Training
Cegos is a global provider of sales training programs and one of the best you can find in Singapore. Cegos programs focus on enhancing the performance of sales teams across various industries.
These trainings help develop essential sales and communication skills for sales professionals to improve sales performance and client relationships using a holistic approach.
Cegos offers flexible training formats including:
- Face-to-face training
- Virtual instructor-led training
- E-learning modules
- Blended learning (a combination of face-to-face, virtual, and e-learning methods for a more flexible learning journey)
Key features of Segos sales training programs
| Feature | Description |
| Virtual selling skills | Develops expertise in virtual selling, enabling sales teams to connect and build networks in a changing landscape. |
| Consultative selling approach | Emphasises understanding customer needs, market dynamics, and competition to build effective, value-added customer relationships. |
| Interactive learning methods | Incorporates role-playing, group discussions, and real-world scenarios to enhance engagement and retention. |
| Comprehensive curriculum | Offers programs such as High-Performance Selling, Key Account Management, and the Enigma program for senior sales curriculum, led by highly experienced trainers. |
| Post-training support | Provides tools and resources to facilitate the implementation of learned skills in the workplace. |
Program highlights
- High-performance selling program: Focuses on building trust, identifying and responding to customers’ hidden needs, and closing bigger and better deals.
- Key Account Management (KAM) training: Helps participants build skills in business analysis, stakeholder relationships management, and developing strong account business plans.
- Sales team performance elevation: Targets critical competencies such as organisation, credibility, and relationships to enhance sales success.
- Industry recognition: Cegos has been named among the global Top 20 Leadership Training Companies for eight consecutive years.
3. HighSpark sales training
HighSpark specialises in B2B sales training, with a major focus on storytelling for enhancing sales effectiveness. HighSpark programs are designed to help sales professionals build skills and mindsets necessary to connect with clients.
HighSpark offers flexible training formats including
- In-person workshops
- Virtual instructor-led training
- Customised corporate training (tailored programs designed to address specific challenges and objectives of organisations).
Key features of HighSpark
| Feature | Description |
| Story-selling techniques | Focuses on using storytelling to engage customers and convey value, helping sales teams communicate complex products compellingly. |
| Social selling mastery | Teaches sales professionals how to build personal brands on platforms like LinkedIn to attract and engage potential clients. |
| Consultative selling approach | Focuses on understanding customer needs and providing tailored solutions, positioning sales reps as trusted advisors. |
| Experienced trainers | Led by professionals with extensive experience in consulting and training Fortune 500 companies. |
| Interactive learning methods | Incorporates role-playing, group discussions, and real-world scenarios to enhance engagement and retention. |
Program highlights
- B2B story-selling: Helps sales teams build skills to create compelling narratives that address client needs while fostering genuine connections.
- Business storytelling training: HighSpark’s 5P Storytelling framework, based on the science of persuasive stories, helps professionals deliver their stories effectively.
- Visual presentation training: Focuses on creating visually engaging presentations that simplify complex information.
- Public speaking courses: Designed to help individuals and teams develop the skills to deliver compelling presentations and speeches.
4. The Knowledge Academy
The Knowledge Academy is a globally recognised provider of comprehensive sales training courses in Singapore. The wide range of sales training courses at The Knowledge Academy focus on developing crucial selling skills and behaviours that help achieve sales targets.
The Knowledge Academy can be a great place for training to enhance various aspects of sales skills, including communication, customer relationship management, as well as telephone sales training.
The Knowledge Academy offers:
- Classroom training at 2 Changi Business Park Avenue 1
- Online instructor-led training
- Online self-paced learning
- Onsite training (Customised training delivered at the client’s premises)
Key features of The Knowledge Academy
| Feature | Description |
| Comprehensive curriculum | Courses cover a wide range of sales topics, including negotiation, analytics, management, and account development, for a broader approach to sales training. |
| Experienced instructors | Training sessions are led by seasoned professionals with extensive industry experience. |
| Interactive learning methods | Incorporates hands-on exercises, case studies, role-playing, and group discussions. |
| Flexible learning options | Offers multiple delivery methods, including classroom, online instructor-led, online self-paced, and onsite training for various learning preferences and schedules. |
Program highlights
- Sales bootcamp: An intensive 1-day course for developing essential sales skills. Courses cover topics such as understanding the role of a salesperson, buyer profiling, sales cycles, sales presentation skills, and essential sales techniques.
- Sales analytics training: Focuses on using data for strategic decision-making through interpretation and visualisation.
- Sales management training: Designed for sales leaders, this program covers planning, directing, and overseeing a company’s sales activities, including strategy development, operations, and team management.
- Relationship sales training: Helps build strong client relationships by covering concepts such as buyer behaviour and relationship selling techniques.
- Corporate selling training: Provides comprehensive knowledge of corporate selling, including building and maintaining a sales pipeline and creating revenue plans.
5. Trillion Training
Trillion Training is another popular sales training provider based in Singapore that specialises in customised training programs aimed at enhancing sales performance, leadership capabilities and business growth.
These courses help all levels of sales professionals – from representatives to sales managers – build practical skills and strategies to thrive in competitive business environments.
Trillion Training offers flexible delivery options, including:
- Customised in-house training: Tailored programs addressing specific business challenges conducted at the client’s premises
- Public run schedules: Regularly scheduled training sessions open to professionals from various organisations in a collaborative learning environment
Key features of Trillion Training
| Feature | Description |
| Customised content | Programs specially customised and contextualised to ensure relevance. |
| Experienced trainers | Led by professionals with extensive industry experience. |
| Interactive learning methods | Incorporates hands-on exercises, case studies, role-playing, and group discussions. |
| Comprehensive curriculum | Covers essential skills in sales, leadership, and management, ensuring a complete approach to professional development. |
| Post-training Support | Provides resources and follow-up sessions to facilitate the implementation of learned skills in the workplace. |
Program highlights
- Sales mastery and success workshop: A 2-day high-impact workshop designed to equip sales personnel with effective presentation, negotiation, and selling skills. The program is based on the Sequential Model of Professional Selling, an approach that delivers core competencies at every stage of the sales process. Participants learn to build stronger customer relationships, enhance motivation, and achieve breakthrough closing ratios.
- Supervisory management training: Focuses on developing leadership skills for managing teams, covering areas around activity management, rapport building, and trust.
- Public run schedules: Offers regularly scheduled training sessions open to professionals from various organisations, encouraging a collaborative learning environment.
- Client-centric approach: Programs are designed to meet the unique needs of each organisation and trainees, ensuring that training is relevant and impactful.
Conclusion
Your journey to finding ideal sales training courses in Singapore begins with a clear understanding of your career goals and areas for improvement. Whether you’re aiming to master SaaS sales, enhance your negotiation skills, adopt a consultative selling approach, or master online sales through digital marketing strategies, defining your objectives is the first crucial step.
Once you’ve pinpointed your goals, research sales training programmes that align with your needs. Understand their curriculum to ensure they address the skills and knowledge that are relevant to your ambitions. Then consider the training format and choose the one that fits with your schedule.
Additionally, prioritise programs led by seasoned trainers with real-world industry experience. And finally, don’t forget to explore reviews, testimonials, and recommendations so you know the program’s effectiveness and reputation within the sales community.
These top sales training courses cater to all types of sales professionals. A well-choosen sales training program can be the stepping stone to transforming your sales career.
