At Privyr, we are dedicated to helping you manage your real estate sales process as efficiently as possible to boost sales. However, we noticed that one of the biggest challenges for real estate agents is finding ways to generate high-quality leads. So, we did our own research to identify the best platforms for generating high-quality real estate leads in Brazil, and we’re excited to share this with you.
If you’re feeling overwhelmed by the information on the different platforms to generate real estate leads in Brazil, we’re here to guide you. This article will discuss the best platforms to generate real estate leads in Brazil along with tips to make the most out of them.
Here is our list:
1. VivaReal
Monthly visits: 12 million
VivaReal is the most popular property portal in Brazil. It offers an easy interface for real estate agents, allowing quick property listings. The portal is widely recognized across Brazil and you can effectively target real estate clients locally regardless of where they are based in the country.
Free listings are a great way to generate leads organically on VivaReal. But since you will be competing with thousands of other free listings, the challenge is to stand out from the crowd. But don’t worry! The key to increasing organic visibility is optimising your listings with detailed descriptions, attractive images (and videos if possible), and accurate keywords.
The platform has its own internal SEO features. To rank your listings organically, optimise your listings with appropriate keywords in your listing’s titles and descriptions. It helps them appear in the search results whenever someone searches for exact or similar keywords.
To generate leads faster, you can opt for paid promotion options like Featured Listings and Targeted Ads. Paid options provide better exposure of your listings. However, note that ads only boost the exposure of your listings. Having the right messaging, keywords, and attractive graphics are still important to persuade your leads to click on your ads and give you their contact details.
2. Zap Imóveis
Monthly visits: 10 million
Another property portal with a wide reach across Brazil, Zap Imóveis offers user-friendly listing tools that anyone can easily manage. It’s an excellent platform for smaller teams looking for quick property listings. Zap Imóveis is popular for both property rentals and sales.
To attract leads organically on the platform, optimise your listings with proper descriptions, keywords, and graphics. Detailed listings have better chances of appearing high up in the internal search results page. Alternatively, you can also opt for paid methods like Premium Listings and Featured Property options to stand out in search results and generate leads. Paid options can be lifesaving for projects with tight deadlines.
3. Imovelweb
Monthly visitors: 7 million
As one of the oldest property portals in Brazil, Imovelweb has a solid presence across the country. The portal offers excellent visibility for various real estate niches including residential, commercial, and rental properties across Brazil.
The portal offers free listings and cost-effective advertising options for smaller teams on a budget. Like in other portals, make sure to include key elements such as relevant keywords, high-quality images and videos, and a detailed property description when publishing your listing on Imovelweb. Popular paid promotion options here include Premium Listings, Highlighted Ads, and Imovelweb Ads.
4. Facebook and Instagram (Meta Ads)
Combined monthly reach: 300 million
Facebook and Instagram are two of the most popular social media platforms in Brazil. While active users in these platforms include people from all walks of life, there is a significant number of people looking for real estate.
If you don’t already have a business account or profile on these platforms, create one and begin posting about your listings and services consistently. You can cross-post content between Facebook and Instagram. This eliminates the need to create separate posts for each platform. However, it’s important to understand your audience on each platform before distributing your content. If you’re targeting different customer bases, you may need to create and publish tailored content for each platform.
Keep in mind that growing organically takes time. Therefore, create a focused plan and prepare to commit to it for at least 6 months while regularly reviewing and optimising your content as you go.
If you’re looking for faster lead generation, especially for projects with tight deadlines, opt for Facebook Lead Ads. Facebook Lead Ads is a great way to generate real estate leads in Brazil.
You can run Lead Ads simultaneously on Facebook and Instagram. Again, it’s best to know your platform-specific target customers before distributing your ads.
If you want to know more about Facebook Lead Ads, here’s an article on everything you need to get started with Facebook Lead Ads in 2024.
5. OLX Brasil
Monthly visitors: 100 million
Image: olx.com.br
OLX Brasil is one of the most popular classified websites in Brazil. While people visit the website for different purposes, one of the most popular categories on the platform is real estate. Real estate agents can create a free profile on OLX and post their listings for free.
OLX is a great platform to generate leads, specifically for sales and renting of residential properties. The platform’s interface is easy and ideal for small teams looking to list properties and reach a large audience. To generate leads for your real estate listing organically on the platform, make sure you have a complete profile with detailed information and your listings are optimised with proper images, descriptions, and keywords.
OLX also offers different paid promotion options to boost your listings’ visibility. You can target people based on keywords and location in an affordable way.
6. Other lead generation platforms
TikTok and YouTube deserve an honourable mention when it comes discussing key platforms for generating real estate leads in Brazil. Short videos are popular among younger audiences. If your target market includes younger buyers or first-time homebuyers, you can leverage these video-driven platforms to effectively reach your audience. Both platforms also offer the option to run lead generation ads.
A business website is crucial for your digital presence and can serve as an additional platform for real estate lead generation. However, growing your website organically requires significant time and effort, as popular real estate portals tend to have far greater reach. For this reason, it may be more effective to focus your efforts on property portals and social media for generating real estate leads.
Things to consider when generating real estate leads
Whether you’re generating leads through organic or paid methods, there are a few important elements you should consider while generating real estate leads to attract the right people:
1. SEO (Search Engine Optimization)
SEO plays a vital role in ensuring your listings and website appear in search results when potential buyers or renters search for properties on search engines, property portals, and social media. You should always add relevant, location-specific keywords like “apartments for sale in São Paulo” or “rental properties in Rio de Janeiro” on property descriptions on your website, property portals, and social media.
Even when running paid campaigns, having SEO-friendly ads helps lower your cost-per-click (CPC) because well-optimised pages often receive higher quality scores. A better quality score leads to higher ad visibility for the same ad budget.
2. Descriptions
Detailed, well-written descriptions help your listings rank better organically while addressing customer’s queries about your properties. Properly optimised listings should include all the relevant details about the property, such as the number of rooms, amenities, neighbourhood, and other key features. More informative and attractive your descriptions are more likely to urge visitors to take action.
3. Images and videos
Listings with professional photos, virtual tours, or interesting visuals stand out more and can attract more clicks and inquiries. This is because buyers are often attracted by visuals before they read any text about your listing. High-quality images and graphics also demonstrate your professionalism.
Visuals are often the first thing a potential lead notices in paid promotions as well. Whether you’re running a lead generation ad for your listings on Facebook or promoting your properties on a property portal, good images play a critical role in attracting clicks.
4. Message and call-to-action
The message and CTA in your listings and ads guide a prospect through the next steps in the buying process. A well-written message accurately communicates the value proposition while the CTA tells the user exactly what action to take, for instance, booking a visit, or requesting more information.
Highlight the key benefits of your property in your listings with a clear, persuasive message and make the CTA action-oriented (for instance, “Schedule a visit today” or “Book a free property tour.”).
The right messaging and a simple CTA are extremely important for paid ads also. Messages grab the attention of people and encourage them to take action. A strong CTA can be the difference between a successful ad and one that fails to generate leads.
Add direct and attention-grabbing messages in your paid ads. Highlight the most attractive aspect of the property (affordability, location, or exclusivity) and pair it with an action-oriented CTA like “Contact Now” or “Book a free tour.”
Final words
Now that we know about the top platforms to generate real estate leads in Brazil, keep in mind that your sales process doesn’t end at lead generation. In fact, it intensifies once those leads are in your pipeline, as your competitors might probably be vying to sell the same or similar properties to the same people. That’s why an effective sales process is crucial to stand out and improve your chances of converting leads.
You need a seamless and efficient system for contacting leads on time and nurturing them consistently. Fast follow-ups, personalised communications, and continuous engagement improve your chances of winning the deal. Consider incorporating a CRM or a sales tool to centralise your lead data and ease your sales process.
If you’re always on the go and need an easy, cost-effective CRM solution, look no further that Privyr. Privyr is a mobile-first CRM that integrates with your leads sources (property portals, Facebook, classified sites, etc.) and helps you run your entire sales process from your smartphone.
Privyr provides:
- A central location to access, manage, and contact all your leads (on your phone or desktop).
- Real-time mobile alerts for new leads generated from any lead source.
- Instant access to your leads details in one tap.
- Auto-personalised messages to connect with your leads on all communication channels including WhatsApp, Telegram, SMS, and iMessage.
- Automatic follow-up reminders for each lead.
Privyr can help you increase your real estate sales by up to 300%. Try Privyr for free today!
