iProperty is a platform you should leverage as a real estate professional in Malaysia. It’s one of the leading digital real estate solutions in Malaysia, and a great place for you to generate leads and find customers for your properties. However, if you want to grow sales and reach bigger audiences, you may need to leverage additional paid packages iProperty offers along with free listings.
But how exactly should you make the best use of iProperty packages, and are they even worth investing in to promote your real estate listings?
Let’s discuss iProperty packages for agents and what you need to know to make the most out of them.
iProperty’s Core Packages for agents
If your listings are not attracting enough leads even after optimisation, you may want to boost them through paid promotion at some point. Paid packages can also be a great way to boost newer and lesser known projects that you can’t promote based on keywords yet.
As you may know, there are three types of Core Packages for agents.
iCore Package
The iCore Package provides essential tools to capture leads, including basic listing tools, lead management, and Market Insights Lite. These tools allow you to manage your listings more effectively and start building a client base. If you’re a smaller-scale agent, the iCore Package can provide a solid foundation for establishing trust in the real estate market and growing your reach.
With iCore Package you’ll also enjoy a much better visibility over free listings at the annual cost of RM2,180.
iPro Package
The iPro Package comes with enhanced listing options and advanced lead management features. These features help you qualify and nurture leads more effectively while improving the visibility of your listings. The package also provides detailed market data to make informed decisions.
With analytics and data at your disposal, you can customise your strategies to suit your prospects and generate higher-quality leads. This package costs RM3,180 annually and can be excellent for improving sales if you have grown your portfolio to a certain level and need more advanced tools for further growth.
iMax Package
The iMax Package is the most comprehensive offering from iProperty, designed for agents with extensive portfolios. It provides premium listing visibility, ensuring your listings are visible to the widest possible audience. The package also includes comprehensive lead management tools and advanced market analytics. You can leverage data-driven strategies of the package for optimum lead generation.
This package can be great for maximising exposure of your properties and driving business growth. You can enjoy the perks of the iMax package at an annual cost of RM4,280.
Other promotional tools on iProperty
While iProperty packages for agents can be incredibly beneficial for improving visibility and generating leads, you might not always want to subscribe to them, especially when you want to promote specific listings only. Your brand may have good organic reach, and you may just want to boost specific projects. Additionally, your budget may not always align with the packages. In such cases, iProperty provides additional promotional tools. Here’s an overview of these tools:
Premium/featured/standard listings
Premium and featured listings are positioned at the top of search results within the platform. Such listings capture the attention of potential buyers first. Standard listings are slightly lower in the ranking, but they’re still favoured by iProperty’s search algorithms.
Top position in search results means your listings have increased visibility. This can lead to more clicks, improved lead generation and faster conversion.
Ad credits
Ad credits allow you to run sponsored placements of your properties across the iProperty platform. This feature can be super useful in competitive markets where standing out is crucial.
Sponsored placements enhance visibility and ensure your properties are seen by more targeted clients. It can significantly increase the chances of securing quality leads.
Banner ads
Banner ads are paid advertisements displayed across the iProperty site. You can use them to promote your listings, services, or branding. As these ads boost your brand visibility and drive targeted traffic directly to specific listings, you can attract a more focused audience and generate higher-quality leads.
Targeted email campaigns
Targeted email campaigns allow you to send promotional emails directly to iProperty’s user database. With this tool, you can reach a highly relevant and engaged audience.
Social media integration
Social media integration tool is designed for agents looking to promote their listings across social networks like Facebook. With this tool, you can share your listings across various social media platforms directly from the iProperty interface. This tool expands the reach of your listings beyond the iProperty platform.
Listing on partner sites
Partner sites listings option allows you to syndicate your listings across the PropertyGuru group’s platforms and capture a larger audience. This feature can be a game changer if you’re looking to extend the reach of your listings to international buyers and investors.
Premium branding options
If your goal is to enhance your profile visibility and branding on the iProperty platform, you can benefit from iProperty’s premium branding options. This includes features like a more prominent agent profile and enhanced visibility in search results. Strong branding can help build your reputation and make your profile more attractive to potential clients.
Why you must optimise your listings on iProperty?
Agent packages and paid promotions only ensure enhanced visibility for your listings and brand. However, generating leads is a different game. If potential leads don’t find what they’re looking for in your listings, they’ll most likely ignore them, even if they clicked into the listing. Lead generation depends entirely on what you present. Therefore, it’s important to optimise your listings, especially if you’re paying to promote them. Here are some tips for listing optimisation:
- Use professional, high-quality images that showcase the best features of the property. Consider adding virtual tours or videos to provide a more immersive experience.
- Write detailed and engaging descriptions that highlight the unique selling points of the property. Include information about nearby places or amenities, transportation options, and any recent upgrades or renovations.
- Ensure all property details, such as price, size, and location, are accurate and up to date. Inaccuracies can deter potential leads and damage your credibility.
But wait, generating leads alone isn’t enough
Generating leads is a critical first step in your real estate sales process, but it’s only half the battle as simply acquiring new leads does not guarantee success. You need to carefully handle the next step to improve the chances of selling your properties.
Leads need to be carefully managed and nurtured so you can convert them into actual clients. Without a well-structured strategy to handle and follow up with these leads, you may miss out on sales opportunities and waste resources, even with the most effective lead generation efforts.
Here are some important practices you may want to consider for your sales process:
- Lead evaluation: While generating leads, you’ll likely capture leads with different motivations. Some may be ready to make a purchase, while others are simply exploring options or may even not be a good fit after all. An efficient sales process should help you quickly qualify leads to determine their stage and prioritise them accordingly.
- Consistent follow-up strategy: Consistent and timely follow-ups keep your leads engaged and help you stay at the top of their minds. However, the communication channel you use also plays a key role in this process. While you can follow up with your leads via emails and phone calls, messaging apps like WhatsApp and iMessage may just have an edge when it comes to client engagement. People prefer these tools because of their convenience. The goal is to keep your brand on top of mind and encourage leads to move forward in the process when they feel ready.
- Effective sales tools: Sales tools like CRMs can streamline your sales process and ensure no potential client slips through the cracks. These tools can be incredibly useful in tracking interactions, scheduling follow-up reminders, and analysing the progress of each lead efficiently.
- Personalised communications: Tailoring your communication to the specific needs and preferences of each lead can significantly increase the chances of conversion. Understanding the client’s requirements, preferences, and concerns allows you to provide relevant information and solutions, which builds trust.
- Closing techniques: The final step in the sales process is closing the deal, which requires skill as well as an understanding of when to push forward. Closing techniques are important to ensure your potential deals are successfully converted into sales.
Here are some pitfalls to avoid in your sales process
There are a few common pitfalls that can undermine your efforts while generating and nurturing leads. These are mistakes that you can easily avoid to ensure a better sales process and improve your outcomes. Here are three of the most important pitfalls you should avoid:
Delayed outreach
Timing is everything when you’re trying to sell your product in a very competitive market. Late outreach to new leads can significantly harm your chances of getting a response from your leads, let alone converting them into clients. When a prospect shows interest in a listing, they expect a prompt response. A delay, even just for a few hours, can result in the lead losing interest, moving on to another agent, or finding an alternative property.
To avoid this, ensure your follow-up process is timely and efficient. Build systems that alert you of new leads in real time and prioritise prompt responses. If you can’t respond personally right away, have an automated system to send an acknowledgment message to let the lead know you will be in touch shortly. Speed is a key differentiator in closing deals, so prioritising immediate and consistent follow-ups is essential.
If you’re handling your sales process manually, you may need to visit your leads sources like Facebook or iProperty multiple times a day to check on new leads. If you’re generating a lot of leads, tracking leads manually can get pretty challenging. Therefore, consider having a CRM that comes with real-time lead alert features.
Over-reliance on automation
Automation tools can be incredibly useful for streamlining repetitive tasks, such as downloading leads to your CRMs or spreadsheets, sending messages, etc. But real estate is a relationship-driven business, and personal connections often make the difference between closing a deal and losing a potential client. If you rely too much on automated messages, it can make your communication feel generic and alienate leads since they will be looking for personalised service and attention.
To avoid this, strike a balance between automation and personal interaction. Use automation for efficiency and internal tasks like follow-up reminders, but ensure you or your team personally handle key touchpoints or customer-facing tasks, such as initial outreach and critical follow-ups. Tailor your communication to the specific needs and preferences of each lead to build trust.
Ignoring data analytics
Data analytics provide key insights into the performance of your lead generation and conversion activities. Ignoring this data will lead to missed opportunities and lowered performance. Key metrics such as effectiveness of lead sources, conversion rates, and customer behaviour patterns allow you to understand what works and what doesn’t. If you ignore them, you’ll be flying blind and making decisions based on assumptions.
Regularly review and analyse the data collected from your lead management efforts. Understand which channels are generating the most valuable leads, identify where leads are dropping off in your sales funnel, and adjust your strategies accordingly.
How Privyr can help you maximise chances of converting iProperty leads
Privyr is a mobile-first CRM designed for real estate professionals to streamline and manage their sales process from any device they prefer. It can help you run your entire sales process from the comforts of your mobile phone when you’re on the go, and from your desktop when you’re at your office.
With Privyr, you can easily
- Receive real-time alerts of new leads from any of your sources like Facebook Ads or Google Forms.
- Automatically sync your new lead details to your phone so you don’t have to manually type or save to phonebook
- Contact your leads right away on popular messaging apps like WhatsApp, Telegram, and iMessage in a few taps
- Keep track of your leads including setting up and receiving follow-up reminders
- Automate many of your repetitive tasks
…and many more!
Privyr easily integrates with major real estate lead sources like iProperty, Facebook, Google Ads, your business websites, etc. It allows you to centralise all your real estate leads data in one place so you can nurture them in the most efficient way.
