Nadia was seeking a tool to help her follow-up on time with her hundreds of leads. With Privyr, she gained an all-inclusive tool to manage her leads, helping her save time and money
Challenge
“Our days are crazy. The moment you get in the car and want to follow up, you also have so many other things to do.”
As a real estate agent in Singapore’s bustling and dynamic property scene, Nadia found herself facing the problem that many real estate agents do: there simply weren’t enough hours in the day to get everything done.
“At any one time, I’m actively dealing with 200 to 300 leads,” says Nadia. “That comes out to 15 to 30 follow-ups that I need to send per day.” Those leads can be either property buyers or sellers.
This would be fine if following up was Nadia’s only job, but she deals with leads at different stages of her sales process. This often means Zoom calls and in-person meetings. Dealing with more urgent interactions often meant that following up fell to the bottom of Nadia’s very long list of things to do.
“It gets overwhelming,” she explains. “In the middle of the week, I had people I should have followed up with on the weekend.”
Discovering Privyr
“I was frustrated with the old process but didn’t know how to fix it.”
Nadia found Privyr through a colleague’s recommendation to several PropNex agents in a training session. That’s when she recognized that the CRM had the potential to help her follow up with every lead on time.
“The fact that the Follow-up Reminders pop up on my mobile phone screen stood out to me as valuable at the time,” remembers Nadia. From that point, she could send an auto-personalised follow-up message to that lead in just a few taps.
So, she slowly eased into using the CRM. “I downloaded it and imported two leads per day from my phonebook,” says Nadia. Eventually, she got hundreds of her leads transferred into Privyr, including new leads. She noticed significant and satisfying improvement in how she managed leads.
By putting all of her leads into Privyr, Nadia can manage them easily, with timely follow-ups and more.
“I finally have a place to put everyone,” she says. As time went on and she discovered more things that she could do with Privyr, she considered uses for the CRM even outside of her day-to-day business.
For example, she saw she could use Privyr to educate those around her on the industry that is her specialty.
“I want to add in my personal friends,” she says, “and then I could send them content through Privyr that is on the softer side of real estate.”
Solution
“Without Privyr, I don’t think I would follow up.”
But Nadia knew that following up served an important purpose for her business. She saw potential to keep more passive leads aware. Then, one day they could come to her for their property needs. That meant sending out posts, reels, and other pieces of content that Nadia struggled to remember and keep up with.
“You need a system,” advises Nadia. “Success of your business is more than your sales skills – it’s your processes and systems.”
She found that Privyr could be that system for her, with very little setup effort on her part. “Privyr was the solution to my struggle,” Nadia tells us. “Using my old system, maybe I wouldn’t be able to follow up until Thursday. With Privyr, I get the reminder that I need to do it on Tuesday, which is more valuable to the client.”
Nadia’s Story
Nadia works with both new properties and resale properties. Depending on the property, she may collaborate with other realtors. Her sales process may take six months or longer, depending on how ready her clients are.
“If you can feel resistance in the beginning, things can go slow or you may need to manage expectations,” says Nadia. “You have to go through the journey with them, which can take months.”
She adds that one of the reasons why the journey may take so long is because prospects have their own life and their own priorities. If they travel frequently, for example, timely follow-ups ensure that Nadia is available to communicate with them when they are ready to engage once more.
Since using Privyr, Nadia has been able to follow up with and manage hundreds of leads with much less time and effort.
Because buying or selling property is such a complex process, Nadia needs a good engagement strategy to guide prospects through, little by little. As she points out, spending a lot of time door-knocking for one lead doesn’t necessarily mean that you are getting the most out of your effort, even though you’re working hard.
“It’s a matter of keeping prospects warm or making sure they remain your lead,” she says.
How Nadia uses Privyr to achieve a 100% follow-up rate and successfully manage her prospects
While Privyr’s Follow-Up Reminders have proven most useful for Nadia, she also uses Privyr’s Lead Management features to store all of the information about her clients. Each client has their own Client Timeline. Using the timeline, Nadia can refresh her memory about all of the interactions that they’ve had before, logged via Privyr.
Meanwhile, the Groups feature helps her to sort her leads into categories including:
Agent
Buyer
Seller
Tenant
Landlord
Active
Not Active
When she needs to send out specific PDF content to her prospects, Nadia uses Privyr’s File Sending & Tracking feature to go beyond the WhatsApp ‘blue tick’. This gives her a better idea of her leads’ interest in the content she is sending.
Results
Privyr helps you stop leaving money on the table.
“I love Privyr. I want to make it the main tool I use [to engage and manage my clients],” says Nadia.
Since she’s used Privyr, Nadia finds that the number of leads that slip through the cracks due to lack of timely follow-up is virtually zero. With Privyr, Nadia can stay top-of-mind for leads. This means that they think about her when they’re ready to move forward in their buying or selling journey, whether that’s today or several months from now.
“I had a case where I was sending my pre-written content on Privyr once a month,” she says, “and the lead ended up messaging.”
Privyr opens up opportunities for Nadia that she may not have had the time for before having the CRM. She also finds that she has more time and resources to make every in-person interaction count. This has resulted in higher conversion numbers.
“Privyr helps you stop leaving money on the table,” affirms Nadia. “I think I can convert better too, because I’m using more time during the day to follow up intentionally.”
Or, if you want to know more about tracking your prospects’ views on your content, have a read of this article about how to track your views on WhatsApp.
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Kylee became a writer out of unbridled curiosity for the world. Forever fascinated with the exchange between people and technology, she will talk your ear off about science and science fiction.
