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Are you a nail technician, aesthetician, or artist looking to build up your customer base? Tired of throwing content out into the social media void, hoping for view numbers to convert into loyal clients? In this article, we’ll show you how to send, track, and promote collections of photo content to showcase your designs. 🖼️📱
You’ll learn how to send your clients auto-personalised images that will set you apart from your competition, without breaking the bank. As a result, you’ll grow and elevate your brand, winning you more repeat customers! 🙌
If your job involves doing manicures, pedicures, or another type of beautician practice, you know that your ultimate goal is not to land your next appointment.
What you really want is customers who trust you enough to see you regularly. That way, they’ll not only follow you if you decide to move salons but also potentially move with you if you want to have your own practice one day. A loyal customer base makes it so much easier for you to establish your brand. It also helps you capture steady stream of business! 🤝
To ensure your customers come back to you and your salon, you may need to follow up differently. 💡
But you usually don’t develop a group of loyal repeat customers overnight. You have to work at it! This probably means that you’re doing some kind of marketing on social media. For example, perhaps you’re running ads and/or sharing photos of your designs.
This is a great idea and super helpful for customers who are looking to find where to go for their next appointment! However, you may need to follow up in a slightly different way to help ensure that they come back to you and your salon.
How your existing sales and marketing efforts may be hurting your sales process
Right now, your customer’s journey likely looks like this:
- Your customer actively realises they need a manicure, or spots an ad on social media.
- They scroll through Google Maps and/or social media to make sure the salon is nearby and has samples of good work and reviews.
- They schedule their appointment.
- They come to the salon.
- They pay and leave.
This process repeats, so they may come back to you, or they may go to a different salon.
To help encourage customers to return, many salons try to sell packages or schedule their customer’s next appointment while the customer is paying. They may also offer a small discount for following them on social media. But if that customer turns down these options, you likely lose that connection with them when they leave. 😓
Luckily, there’s a better way to keep in touch with them, even after they walk out of the salon. And it’s something that can set you apart from all of the other nail artists in your neighbourhood or city. 💃
How curated content helps you stand out in a sea of social media 📲
You probably know that there are three main responses when you ask a customer what they want:
- They show you a picture, usually on their phone.
- They scramble to find you a picture, usually on their phone.
- They try to describe what they want to you, and often your response is to ask them to show you a picture…usually on their phone. 😂
To find that picture, they often need to sift through a bunch of different social media posts, using search terms that may or may not pull up something that they really like.
What if you were able to regularly send your clients curated image collections, well before their appointment? And what if they could view those images via WhatsApp, SMS, iMessage, or other messaging apps? 👀
But what if you were able to regularly send your clients curated images that you’ve put together, well before their appointment? And what if they could view those images via WhatsApp, SMS, iMessage, or other messaging apps?
Not only would this keep you in touch with them but it would also keep your clients updated on your latest and coolest designs. 💅🌸
How it helps to send, track, and promote your nail content
If you could send, track, and promote your nail design content, you likely make your customer journey easier as well. It’s better than them having to remember to go to your social media accounts and scroll through images to find a look they like! ✨
Over time, you could even learn what your clients prefer, and send them looks they’re more likely to enjoy. That way, they’re more likely to schedule that next appointment. This takes your communication with them a step beyond social media, into personalised one-on-one interactions. 🤝📱
Better yet, what if you could track that content, knowing when your customers are viewing that content, how long they’re viewing it, and if they’re viewing it multiple times? Then, you’d know that they’re interested even if they haven’t reached out to you. You could take this opportunity to follow up with them and move them a little closer to an appointment. 🙌
How using Privyr Pages can boost your sales and customer service game 🚀
We’ll go into how to use Privyr Pages to showcase your designs (with templates!). But first, here’s how this method can improve your sales, productivity, and relationships with customers. It’ll save you time and effort too! 👏
- Create only once and send many times: You only need to create a Page for each of your design collections once, with all of your relevant photos.
Simply send the same Page to different clients via WhatsApp, SMS, iMessage, or other messaging apps – within seconds. No need to dig through your galleries, folders, or social media accounts for specific photos or collections of photos. And no more hurriedly copy-pasting and forwarding content or links when they ask if you’ve been able to do a certain type of design before!
- Auto-personalise the Page for each lead in just one tap: Your content is automatically customised with your customer’s name when you click ‘Send’. You’ll leave a stronger impression when they feel like the content was personalised just for them.
Your branding and contact details are also automatically added to the Page. That way, when they share your awesome designs with their friends and family, those recipients can easily contact you. - Track how many times a client views the content: Get instantly notified when a customer views the image collection or menu you sent them. Gain insights into how many times they have viewed a Page and how long they have spent viewing it.
You can monitor people’s interest levels, even if they don’t reply or they don’t choose to buy immediately. Maybe someone is checking your content once a month. Perhaps that’s how often they’re thinking of getting a new manicure. Or perhaps your latest zodiac-themed nail design series is getting a lot of views. This will help you plan your long-term follow-up strategy as well as future content!
- Update your course materials anytime, for everyone: If you make changes to your content after sending them to a lead, the changes will be automatically reflected in their copy. So feel free to add and take out photos of your newest designs.
Send, track, and promote nail content: How Privyr Pages works
Here’s a video on how to use Privyr Pages in less than 60 seconds. For these templates, just make sure you choose Image Gallery when you’re creating your content!
To use Privyr Pages, you simply need a Privyr account. Don’t have one? Get started for free here to start creating and sending auto-personalised content within seconds.
Here are some ideas and inspiration for the nail design content you can create using Privyr Page templates 👇
It’s a good idea to have different Pages for different occasions, so that you can easily send and track your content when you need to. Maybe that means you’re sending every month, every other month, and/or during holidays or festive seasons. You can store many different Pages in your Privyr account, to send in just a few taps.
💡Pro-tip: Click “Use This Template” to save the Page template to your Privyr account, where you can customise it to share your nail content and more. Use Privyr to personalise the content and respond to enquiries via WhatsApp, SMS, iMessage, and other popular messaging apps – all within seconds.
Introduce yourself and your nail & beauty salon
Social media can be overwhelming! Now that you’ve attracted a lead to submit their details via your lead source, make a great impression for you and your brand. Simply add some photos of your menu and offerings and then a few samples of your best work.
Then, send it via WhatsApp, SMS, iMessage, or other popular messaging apps in just a few taps to impress and inspire your client. They’ll receive a beautifully designed introduction to your business!
Instead of having to scroll through your entire social media account, they can see your menu immediately. As a bonus, you’ve added samples of your best work!
💡 Pro-Tip: WhatsApp and many other popular messaging apps do not allow your lead to open links and files from numbers they have never messaged before.
For best results, send Pages only to clients who have replied to your messages at least once. 🌟You can use your very first message to ask if them if you can send them a menu of your services or some sample designs. As long as they reply with anything – even just a “Yes” or a 👍– feel free to send your content!
Jump on – or start – the latest beauty trends 🔥
You’re not just a nail artist – you’re a nail expert. If you notice a hot look, you can easily put together some content that showcases times when you or your salon have done that look. Or, simply compile photos of trending looks to show your customers what you are capable of doing.
You don’t need to wait for trends to start, either! Send out designs that you’re good at or that look good. This will inspire your customers to jump on a trend that you’ve created.
Share, track, and promote nail content through inspirational moodboards
The great part about Privyr Pages is that you don’t have to limit yourself to images of your work. Just choose one or two looks that you’re particularly proud of.
Then, add some stock images that match the vibe you’re going for, and voila! You can now send inspirational moodboards straight into your clients, via WhatsApp, text, iMessage, and other messaging apps.
Offer a salon promotion
You’re likely posting your offers on social media. So, why not send them directly to your customers in just a few taps? This way, you won’t need to fight the algorithm for your clients to see you.
You won’t need to fight the algorithm to be seen.
Even better, Privyr lets you track who’s viewing your content. So, if someone’s clicking or looking for a long time, you know who to nudge with a follow-up message – or who to target with future offers. We’ve compiled our favourite follow-up messages here, with auto-personalised templates that you can save in Privyr.
Congratulations! You’ve learned how to send, track, and promote your nail content and designs
By using Privyr Pages, you can quickly create, send, track, and promote your nail design content. It’s all organised with a more personalised presentation for your leads.
With the interest tracking feature for Privyr Pages, you can even know which prospects have recently viewed a specific piece of content you share with them.
You’ll have all the information you need to follow up more strategically, instead of guessing which leads are worth following up with and which designs they’re interested in. 😎
