So you’ve started running Facebook Lead Ads – great! It’s a wonderful and effective way to generate leads without the hassle of building and managing your own separate website and configuring contact forms. But what actually happens when a lead submits their interest on your Lead Form? What format are the leads in? And how do you access them? Do you get an alert? Or do you need to download a CSV?
Watch this video to see how you can integrate your Privyr account with your Facebook Lead Ads, to start receiving and contacting leads in under a minute.
Perhaps you’ve already decided to connect your Facebook Lead Ads to a CRM or a connector tool like Zapier to get lead alerts. But once you’ve configured it, how do you know you’ve set it up correctly without wasting real leads? This is where Facebook Lead Ads Testing Tool is useful. The tool allows you to receive test submissions so you can ensure your Facebook Lead Ad is planned correctly. This way, you don’t need to wait for actual leads to submit interest to check if things are fine.
Lead Ads Testing Tool is Facebook’s built-in testing tool you can use to check and fix formatting and unwanted fields. It also helps you to ensure integrations are working correctly without wasting real leads or marketing spending.
In this article, we explain how to use the Facebook Lead Ads Testing Tool so your Facebook Lead Ad is planned perfectly before publishing it.
Table of Contents:
What is Facebook Lead Ads Testing Tool?
How to access Facebook Lead Ads Testing Tool
How to submit test leads with Facebook Lead Ads Testing Tool
How to check leads submitted via Lead Ads Testing Tool
How to easily receive and contact leads from Facebook Lead Ads
Conclusion
What is Facebook Lead Ads Testing Tool?
Facebook Lead Ads Testing Tool is Facebook’s built-in tool that allows you to submit test leads on your Facebook Lead Forms and check how you’ll receive those submissions. Being able to check how exactly the leads are submitted and processed is very useful in making sure everything works as intended.
This tool also allows you to experience what a lead will see and submit when they click on your ads, so you can improve the flow to get more or higher quality leads. For instance, by testing the forms, you’ll be able to identify and remove friction such as too many questions and answer options that users may not like. Not only that, the test submissions that the Lead Ads Testing Tool generates help you to understand how you’ll receive submissions. It helps you make proper changes where necessary.
The Facebook Lead Ads Testing Tool is a great and easy way to not just improve your lead form, but also ensure your integrations (if any) are set up correctly and that leads will be accessible where you need them.
Suggested Reads:
Facebook Lead Ads: How to Generate More Leads in 2023
How to See Facebook Ads of Competitors (Free!)
How to access Facebook Lead Ads Testing Tool
Currently, Facebook Lead Ads Testing Tool is only available on a web browser, meaning you can only access it on your laptop or desktop device. It can’t be accessed via the Facebook mobile app or mobile web.
You can access Facebook Lead Ads Testing Tool on developers.facebook.com. Once you visit the website, click on More from its menu. You’ll now see a few options. Click on Tools. On the new page with tools options, scroll down and select Lead Ads RTU debug tool. You can now get started with submitting test leads on any of your Facebook Pages and Lead Forms.
Click here for a direct link to access Lead Ads Testing Tool. You may even want to bookmark it on your browser.
How to submit test leads with Facebook Lead Ads Testing Tool
Once you access the Facebook Lead Ads Testing Tool, you’ll be able to select any Facebook Page and Lead Form and submit test leads. However, keep in mind that you’ll only be able to submit one lead per Lead Form at a time.
You can send a generic lead or fill in the lead form yourself.
How to submit a generic test lead
If you’ve set up a Facebook Lead Ad integration to a CRM or a connector tool such as Zapier and just want to test it, you can submit generic leads with one click without entering the details manually. This is useful for making sure that the leads get sent to the correct place. However, it focuses less on the specific lead fields and format. Follow the steps below for a generic test lead.
- Select the Page you want to receive test leads from.
- Select the Lead Form.
- Clear lead, if any.
- Click on Create Lead.
How to submit a custom test lead
If you’re looking to test the user experience and formatting of your lead form, including the steps and fields, you can submit a custom test lead in the following steps:
- Select the Page you want to receive test leads from.
- Select the Lead Form.
- Clear lead, if any.
- Click on Preview Form. You’ll now see a preview of your form.
- Enter details and click submit.
How to check leads submitted via Lead Ads Testing Tool
Facebook Lead Ads Testing Tool is really useful for testing an API or CRM integration. For instance, if you’ve set up a system for instant lead alerts or automating lead downloads to your CRM or spreadsheet, Lead Ads Testing Tool allows you to check if the system functions appropriately. Furthermore, the tool also allows you to understand user experience, so you’ll be able to remove any friction before an actual lead comes across your lead ad form.
Test leads are accessible via CSV download as well as any integrations you’ve connected. However, they don’t show up in Facebook Leads Center. If you’ve already connected a CRM with Facebook Lead Ads, you should receive test leads on your CRM, given everything is set up correctly.
How to easily receive and contact leads from Facebook Lead Ads
The Facebook Lead Ads Testing Tool is a great way to make sure things are running properly if you have a complex set-up with CRMs, spreadsheets, and integration tools. Instead of finding errors with real leads submissions, you can ensure things are fine and fix any issues beforehand.
However, if you just need an easy way to access and contact your leads on any device, you’ll want to use a single, easy tool that easily integrates with Facebook Lead Ads and works on all your devices. This is where Privyr is useful.
Privyr is a mobile-first CRM that integrates with Facebook Lead Ads and messaging apps on your smartphone. It allows you to receive and contact leads instantly on your devices, stores client information, prepares effective follow-up schedules, and helps you create and send personalised messages to clients. It basically makes your whole sales process simple and effective.
Suggested Read: Facebook Lead Ads: How to Generate More Leads in 2023
Conclusion
Running tests before launching an ad is important. It not only helps you to see the end result but also allows you to identify and fix mistakes before publishing it so you don’t waste real leads. Facebook Lead Ads Testing Tool is an amazing tool that allows you to do just that. You can easily access and use it. The only downside of this tool is that you can’t access it on your mobile phone.
If you’re looking for a mobile-first solution that allows you to receive leads on your mobile device automatically and contact your leads more effectively, you can try Privyr for free. It’s a simple yet powerful tool that helps you take care of your sales process from your mobile phone and improve your sales at an incredible rate.
