Are you a US-based real estate agent looking for the right CRM to manage your clients more efficiently and close more deals? Let us help you choose your ideal CRM if you’ve yet to decide!
The right CRM can play a crucial role in helping you manage your sales process and client relationships effectively, ultimately getting more sales. But with so many CRM options available, it can be challenging to figure out which platform best fits your unique business requirements.
How about a quick comparison of the most popular CRMs for real estate agents?
In this article, we’ll compare KvCore vs Follow Up Boss vs Privyr so you can decide which one fits your operations the best.
Here’s a summary:
| kvCore | Follow Up Boss | Privyr | |
| Price | Starting at $499/month per user | Starting at $69/month per user | Starts at $35 per month per user |
| Can I try the Pro Plan for free? | On request | Yes, 14-day free trial | Yes, 14-day free trial |
| Is there a Free Plan? | No | No | Yes (includes unlimited integrations with all your lead sources so you can receive instant alerts for your new leads, and other features) |
| Mobile App Available | Yes | Yes | Yes |
| Ease of use | Potentially steep learning curve | Some learning curve but generally easy to use | Easy to use |
| Integrations | Integrates with major lead sources and platforms | Integrates with major lead sources and platforms | Integrates with major lead sources and platforms. AI-powered email integration for instant lead access. |
| Best fit for | Enterprise and large- scale agencies | Small to medium-sized agencies | Solo agents and small to mid-sized agencies |
Here are detailed comparisons of kvCORE vs Follow Up Boss vs Privyr based on different functions.
Lead management
kvCORE offers a comprehensive lead generation and conversion solution. It has built-in lead generation tools like IDX websites, landing pages, and social media ads. Advanced lead-routing rules allow fair distribution of leads within teams. There’s also behavioural automation that triggers follow-ups based on lead actions, such as property views.
Follow Up Boss, on the other hand, focuses more on centralising your leads from various lead sources like property portals and social media. It offers simple pipeline management with lead stages. You can also easily distribute leads within your teams.
Similarly, Privyr also focuses on centralising all your real estate leads you capture from various places. If you’re generating leads using different channels, Privyr provides a central location where you can access, distribute, engage, and track your leads. Apart from direct integrations with major lead sources, Privyr also has an AI-powered functionality that automatically searches and imports new leads that get sent to your email inbox. This can be beneficial for people looking to avoid getting additional tools to quickly access their leads, as not all lead sources support CRM integration.
Automation and AI
kvCORE comes with extensive automation tools that allow you to run smart campaigns including email, SMS, and voice call follow-ups. With the AI-driven behavioural triggers, you can send customised responses to your leads based on their activity.
Follow Up Boss focuses more on lead engagement rather than behaviour-driven automation. It offers simpler automation for follow-ups without in-depth AI features. You can benefit from their pre-built email templates and drip campaigns for easy follow-ups.
Privyr offers automatic lead transfer from your sources to your phone and one-touch auto-personalised messaging. You can instantly access your leads in the CRM whenever a new one is captured from your lead source. Privyr also has AI features that automatically detect new leads from your emails so you can access them from your phone and reach out right away.
Communication tools
kvCORE offers multi-channel communication tools, including email, text, and ringless voicemail drops. It has a built-in dialer for making calls and logging interactions. You also use customisable text and email templates for branding and follow-ups.
Follow Up Boss offers easy tools for communicating on email and SMS. It also comes with a built-in dialer with call logging and tracking features. There’s also text message automation with personalised templates.
Privyr is a mobile-first CRM that integrates with popular messaging apps like WhatsApp, iMessage, and SMS. You can enjoy various sales templates and one-tap personalised follow-ups for faster lead and client engagement. Privyr also works with emails and offers a bulk-calling feature if these channels are part of your sales process.
Team collaboration
kvCORE is designed for larger teams and brokerages. It comes with advanced lead routing, reporting, and role-specific permissions. You’ll find tools for assigning tasks, tracking team performance, and managing pipelines.
In contrast, Follow Up Boss allows lead assignment, task management, and performance tracking. The CRM is designed for smaller teams to organise lead follow-up efficiently.
Privyr offers custom lead distribution and assignment features. You can automatically share or assign leads to your team members based on the rules you create.
Integrations
kvCORE integrates with major platforms like Zillow, Realtor.com, Facebook, and Google for lead generation and marketing. It also supports Zapier integrations for custom workflows and connection with various third-party tools.
Follow Up Boss also offers a wide range of integrations with lead sources like Zillow, Realtor.com, and other marketing platforms. Additionally, it supports Zapier integrations for custom automations. You can also connect the CRM with productivity tools like Slack and Mailchimp for added functionality.
Privyr integrates with all major real estate portals, social media, and advertising platforms including Zillow, Realtor.com, Facebook, LinkedIn, TikTok, etc. You can also connect the app to your email so it can automatically find and import leads from your inbox directly to your phone without needing a secondary connector tool. It’s essentially designed to eliminate the need for multiple tools when connecting different lead sources to your CRM. Furthermore, Privyr also supports Zapier integration for custom, multi-step workflow.
Mobile capabilities
kvCORE offers a comprehensive mobile app. The app offers lead management, communication, and CRM automation tools. However, since the tool comes with a steep learning curve and complex tools, less experienced users may not find the app experience as simple as other CRMs.
Follow Up Boss also offers a mobile app which is more focused on communication and follow-ups. The app makes it easy for you to send texts, make calls, and schedule tasks on the go. It’s more user-friendly for agents who are always on the go compared to the kvCore app.
Privyr is a mobile-first app that helps busy agents do more even when they’re out and about. It’s designed to feel like a regular app you use to stay in touch with your friends (a.k.a. your leads) rather than your usual CRM. The simple UI helps realtors learn and use the app within minutes. You can manage your whole sales process from the app on the go. It’s a great tool for on the go agents that prefer communicating with clients via text or call.
Workflow Customisation
kvCORE offers high-level customisation around workflows, lead routing, drip campaigns, and task automation. This can be super useful for larger teams with diverse needs, but at the same time, can be confusing for smaller teams or solo agents.
Follow Up Boss is less customisable compared to kvCORE but offers enough flexibility around segmenting leads, managing follow-up schedules, and automating tasks.
Privyr offers various types of customisations on your, follow-up messages, client groups, and sales content branding. While it doesn’t offer a high-level customisation, the tool is designed to effectively streamline your sales process and move your prospects through your sales pipeline, even while on the go.
Conclusion
Choosing the right CRM for your real estate business comes down to your business type, your sales process, and your prospect’s preferred method of communication.
If you run a large-scale agency with many agents handling multiple real estate projects, kvCORE might be the best CRM option to manage your operations. However, it might be a bit costly and time-consuming for small agencies.
Similarly if you run a smaller or medium-sized agency and need a simpler tool to manage and contact your leads, Follow Up Boss is a great CRM.
Privyr is a great option for mobile-first agents, solopreneurs, and teams looking to manage their entire sales process with a simple, scalable solution. It’s not just a light yet powerful tool that works amazingly on mobile devices, it’s one of the most budget-friendly CRM you can find to boost your real estate sales.
