Quick and effective ways generate insurance leads in Singapore in 2025

The insurance industry in Singapore is highly competitive and challenging for new agents, especially when it comes to generating high quality leads. That being said, this is where even the most experienced agents started — they were once in the same position as you. 

The good news is that you can successfully generate qualified leads for your insurance deals, even when there’s so much competition — if you have the right techniques and tools. 

So stay with us in this article as we explore the best lead generation methods for insurance agents in 2025. 

Here are the best tips on how to generate insurance leads in Singapore in 2025:  

Tip 1. Utilise location-based lead generation platforms 

Targeting specific locations to sell insurance packages is a tried-and-true method. However, knocking on every door and speaking to each prospect is outdated, and quite frankly, an inefficient approach in 2025. Moreover, people may no longer appreciate this type of outreach.

Fortunately, with a little extra marketing budget, technology now allows you to reach your targeted leads in specific locations without having to knock on their doors.     

Platforms like SubSync offer targeted lead lists with phone numbers, names, addresses, and other valuable information for specific areas or demographics. 

You can focus on specific demographics or geographic areas through these platforms, streamlining your client acquisition process so you can concentrate more on selling and less on prospecting.

Drawbacks 

• Purchasing leads requires a financial investment, and you may fall short on the return on investment without effective conversion strategies.
• The quality of leads can vary significantly, with some being outdated or irrelevant. 
• Relying on such platforms can also limit your control over the lead generation process and raise concerns about data privacy and compliance. 
• Since these platforms often provide the same lead lists to multiple agents, prospects can become overwhelmed with solicitations, making your outreach efforts ineffective.

Tip 2. Run social media ads 

People in Singapore spend a significant amount of time on social media, making these platforms an excellent way to connect with your target customers. While organic posts can help generate insurance leads over time, running lead ads is the fastest and most effective way to reach your prospects quickly.

All major social media platforms including Facebook, Instagram, TikTok, and LinkedIn allow you to run lead generation ads. But choosing the right platform depends on your target audience and what you offer. 

For example, Facebook can be an ideal platform for targeting families, homeowners, and professionals looking for life, health, or home insurance. On the other hand, Instagram may be great for visually appealing ads targeting younger professionals or individuals with a focus on lifestyle insurance products. 

Similarly, TikTok can be great for targeting young adults and first-time insurance buyers, such as those considering health or auto insurance. LinkedIn can work well for corporate and group insurance packages, such as employee benefits, life insurance for executives, or business insurance.

You may also want to consider using Google Ads for lead generation. Lead Form Assets is a type of ad offered by Google, designed to run lead campaigns and generate qualified leads.

Drawbacks 

• Insurance is a highly competitive industry. More competition means higher ad costs and bidding costs for keywords. Targeting specific demographics can be expensive.
• Social media ads can attract a high volume of leads, but not all will be genuinely interested in purchasing your insurance plans. Many people may just be casually exploring options. Also, overexposure to similar ads can lead to ad fatigue and the audience might ignore your ads.
• Social media platforms do offer advanced targeting options, but they may not help you pinpoint the exact audience who needs insurance at a specific time (for instance, new parents or first-time homebuyers).
• Social media users have a short attention span. Capturing their attention with complex or technical insurance products can be challenging. You may need to do a lot of experiments before discovering the right ad elements.
• Relying heavily on paid ads can make your lead generation dependent on paid platforms. A rise in costs or changes in algorithms could disrupt your campaigns.

Tip 3. Pay third-party lead services 

If generating insurance leads feels too tedious, you can consider buying them from reliable third parties that offer lead generation services. Lead generation companies like Luna Park Media and Juzz Marketing provide pre-qualified leads to insurance agents. The data they provide is PDPA compliant and targeted based on demographic requirements. 

Having leads that match your criteria means you get leads that are more likely to convert. This allows you to focus more on selling and less on prospecting by outsourcing lead generation. Also, you can ensure that the data is compliant with regulations, which reduces legal risks associated with data handling.

Drawbacks

• Despite pre-qualification, some leads may be outdated or irrelevant, leading to wasted efforts.
• Purchasing leads requires upfront costs, and you’ll need effective conversion strategies to achieve your ROI goals.
• A lead generation agency sells leads to multiple agents. It can result in prospects receiving numerous solicitations, which may negatively affect the effectiveness of your outreach efforts.
• Relying on third-party lead providers can limit control over the lead generation process and may lead to issues with data privacy and compliance.

Tip 4. Utilise database services

If you’re working with a limited marketing budget but need to generate leads quickly, one option is to research public directories, business listings, and government databases to gather contact details of potential prospects. But keep in mind that this approach requires a significant time investment and strict adherence to Singapore’s Personal Data Protection Act (PDPA) to ensure your efforts are both legal and compliant.

Platforms such as Yellow Pages Singapore or Singapore business directory provide publicly available contact information for businesses and individuals. You can identify potential leads by filtering for industries or professions relevant to your target demographic (for e.g., newly registered businesses for corporate insurance).

Platforms like SGPBizFile and the Accounting and Corporate Regulatory Authority (ACRA) database, can help you find information on newly incorporated businesses.

Also, some government databases, such as those providing information on homeowners or car registrations, may be available for legitimate use in targeted campaigns.

You can also identify prospects for high-value insurance packages from LinkedIn or other professional platforms that often list individuals’ professional roles and career milestones.

To generate leads by using database services, 

• First, identify the specific demographic or professional group you want to target (for instance, new homeowners, SMEs, or high-income professionals).
• Then search through public directories and platforms, and collect the information that is available for public use. Ensure you are not collecting personal data without consent and verify that the contacts you intend to reach out to are not listed in the DNC registry to avoid penalties.
• Cross-check the data for accuracy and relevance. This can involve checking for outdated contact information or irrelevant entries.

Drawbacks

• Researching and verifying data manually can take a lot of time and effort. 
• Public directories might not have enough leads for large-scale campaigns.

Tip 5. Ask for referrals

Requesting referrals from existing clients is another highly effective way to generate insurance leads quickly. If you already have satisfied clients, you can leverage their satisfaction to reach new prospects. 

Generating insurance leads through referrals generally requires little to no financial investment compared to other lead generation efforts like advertising or paid campaigns. Also, referred leads are often pre-qualified since they come with a recommendation from someone the prospect trusts. They are more likely to convert into clients.

Keep in mind that timing is important. The best time to ask for referrals is when your client has recently expressed satisfaction with your service. Also, consider offering referral rewards or discounts while ensuring the process is organic and not overly sales-driven.   

Drawbacks

• Referral is a great way to find quality leads, but the numbers may be limited. 

Tip 6. Partner with local businesses

Collaborating with local businesses can be a great way to generate insurance leads quickly through mutual referrals. By forming strategic partnerships, you can explore various methods to attract prospects, such as referral programs, cross-promotions, co-branded events, sponsorships, in-store activations, and community engagement initiatives.

Such partnerships help you expand your reach locally as you can gain access to local businesses’ established customer base. It’s also a cost effective method of lead generation for insurance agents.

Also, consider partnering with financial advisors to offer a free consultation on finding the best insurance package for your prospects. This can be helpful in building your trust with prospects.

Drawbacks 

• Partnering businesses may have different priorities and goals, which could lead to misaligned expectations. 
• Some partnerships may require financial investments.
• Partnership with small or niche businesses may generate very little or no leads because of their limited customer base.  

How Privyr can improve your chances of converting insurance leads by up to 300%

As an insurance agent, generating leads is only the first challenge in your sales process. The next, and often more difficult step, is converting those leads into customers. This becomes even more challenging when you’re competing with other agents who may have access to the same leads.

To improve your chances of conversion, it’s essential to have an efficient sales process that includes:

• Reaching out to new leads within 15 minutes of them submitting interest,
• Personalising communications,
• Nurturing leads effectively,
• Following up consistently, and more.

However, managing this process manually is nearly impossible if you want to remain competitive. To succeed, you need the right tools to streamline your sales process and execute it with lightning speed. This is where Privyr comes in.     

Privyr is a mobile-first CRM designed to help insurance agents run their entire sales process from the comfort of their smartphones. The tool integrates with all your lead sources, instantly imports any new leads from your lead sources, and provides you with a centralised location to manage all your lead data. You can run your sales process smoothly from start to finish. 

Some useful features of Privyr include, 

• Automatic lead capture: Integrates with major lead sources (such as ad networks, social media platforms, forms, and websites) and automatically imports new leads to your mobile and other devices in real time. No copy and pasting needed.
• AI-powered lead capture: Uses AI to detect leads you receive in your email inboxes and automatically imports them to your mobile phone in real time. 
• Automatic lead distribution: Built-in lead distribution system that allows you to to distribute leads to your team members based on customised criteria.  
• WhatsApp and SMS Integration: Allows you to communicate with clients in one tap through popular communication channels in Singapore. 
• Powerful mobile CRM: Ensures real-time lead tracking and follow-ups on the go.

To run your sales process with Privyr, simply create your account, download the app on your mobile, and integrate it with your lead sources. You’ll have a complete lead management system with Privyr.

• You’ll have a central location for all your leads. 
• You’ll receive real-time mobile alerts for new leads you generated from your lead sources.
• You can instantly access your lead’s details as they will be instantly and automatically imported to your phone.
• You can send auto-personalised messages to each lead without needing to copy-paste, type, or save the details on your phonebook manually. 
• The app will automatically schedule follow-up reminders for each lead.
• If you have team members, you’ll be able to easily distribute leads to them in a few taps.
• You’ll be able to directly message your leads on all communication channels with auto-personalised templates, including WhatsApp, Telegram, SMS, and iMessage. 

Why not give it a go? Try Privyr for free today!  

Conclusion 

The methods of lead generation have evolved significantly in recent years. Whether you’re an experienced agent or just starting your career in insurance, it’s crucial to recognise that your prospects are no longer in the same places they used to be.

To ensure success, always start with a well-defined buyer persona before launching any marketing activities. This helps you avoid targeting individuals who don’t need your services. Research your potential customers thoroughly, identifying their online and offline touchpoints. When running ads, make the most of the platform’s targeting options to reach the right audience effectively.

Furthermore, never underestimate the value of competitor research. Understanding what works for your competitors can provide insights into successful strategies and reveal how they are connecting with their potential customers. Also, old-school methods like cold calling may no longer sound appealing, but they still remain an effective way to generate insurance leads. Be sure not to overlook this tried-and-true approach.

And finally, don’t hesitate to experiment with new digital marketing methods and refine them over time based on your learnings. Happy lead generation!