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Your very first outreach to a new lead plays a crucial role in taking your real estate sales process in the right direction, and text messaging can be a perfect way to reach out to potential customers quickly and effectively. However, getting a response from the leads still remains a challenge, unless you compose your messages practically.
Reaching out to leads with a well-composed text message is more crucial in the real estate market, where the competition is fierce. So, how to create one?
In this article, we’ll discuss what makes a great real estate text message and how to write one, along with 16 real estate text message scripts you can use today to improve lead conversion.
Featured Text Message Templates:
| Target Audience | Scenario | Text Message Script |
| Buyers | First-time home buyers | “Hi, Sally! Thanks for reaching out to ACME Real Estates. We’re here to guide you through every step of your journey as a first-time homebuyer. We do have some listings that match your criteria. Would you like to see the brochures? – Timothy” Jump to the section |
| Sellers | Recent online enquiry about selling | “Hi Dana, thanks for your recent enquiry about selling your property. I’m Paul with ACME real estates, and I’d love to discuss how we can get the best value for your home. When’s a good time to chat?” Jump to the section |
| Renters | Families seeking house rentals | “Hello Paola, I’m Tina from Tom’s Housing with many family-friendly rental options. Would you like to discuss your preferences on the number of rooms you require for your ideal space?” Jump to the section |
Why text the leads in the first place
Calling or cold calling has been a common way of approaching leads for a long time in the real estate business. However, text messaging has emerged as a more efficient and effective way of approaching customers in recent years, particularly in the context of the evolving customer behaviour and communication preferences. Here are a few important reasons that make texting leads more effective:
High engagement rates: When it comes to real estate marketing, text messaging has higher engagement rates over phone calls and emails. According to research, text messages are more likely to be acknowledged and responded to over phone calls, with the latter having the chance of response only when a call is received.
Preferred by younger generations: Studies suggest that younger generations (Millennials and Gen Z) prefer text messaging over other forms of communication, even for their personal communication. This makes text messaging a crucial communication channel for agents looking to connect with younger potential customers.
Direct and personal communication: Text messaging is more direct and personal, and therefore, more likely to be read and considered. In comparison, emails can get lost in the clutter of a crowded inbox, whereas phone calls, once missed, have a very rare chance of getting responded to, especially since they will come from an unknown number.
Efficient and convenient: Text messaging allows you to send quick updates. This allows convenience in swift messaging.
Integration and automation friendly: Text messaging can be automated and managed via third-party tools and CRM. This helps you streamline your sales process, resulting in improved communication, efficiency, and conversion rates.
Key components of an effective real estate text message
Writing a great real estate message involves several key components. These elements make a message more appealing than ordinary messages no matter if you’re writing to your seller or buyer leads. Here are some of the important components you may want to consider:
Personalisation: Personalisation shows you’re attentive of your lead’s situation, increasing the chances of a response. You can personalise a text message by using the lead’s name and referring to any specific details about their requirements.
Clarity and conciseness: Your leads have a limited attention span. Therefore, it’s important that they understand the purpose of your message without having to go through a huge wall of text.
Ideally, lead should be able to understand why you’re messaging them from the pop-up display or notification, even before opening the message. Making it short and to the point is a great way to ensure a lead is happy to read. Therefore, remember to include the intent in the first or second line of your text, while avoiding jargon or overly complex language.
Relevance: Great messages are relevant to the recipient’s interests and needs. Writing a relevant message shows that you understand what is important to your leads and are focused on solving their problems. Consider crafting messages that focus on the recipient’s interests rather than the ones that explain how good you are at your job.
Call to action (CTA): Great messages should encourage the recipient to take a specific action. This could be replying to your message, scheduling a meeting, or viewing a property. Do include a clear CTA at the end of your message to increase the chances of a response and further engagement. Let your leads know how they should respond to your message.
Professionalism: Maintaining a professional tone helps build trust and respect. Ensure your messages are grammatically correct, well-structured, error-free, and reflect a professional demeanour.
Tone: Composing your message with the right tone makes a message relatable and engaging. Especially in real estate, an empathetic tone considerate of the recipient’s situation can make all the difference.
Timing: Sending a message at an appropriate time is crucial for engagement in the case of real estate texting. Messages sent at the right time have more open rates and are more likely to be replied. That being said, the perfect timing to send someone a real estate sales message may depend on the individual. The rule of thumb is to avoid those times where you know the lead would be occupied with another activity. This could include avoiding sending messages too early in the morning or too late at night.
Below are 16 examples for real estate text message scripts for real estate agents to take inspiration from. You can use these real estate text messaging scripts as templates, adding your own touch to the message.
Real estate text message scripts for potential buyers
First-time home buyers
“Hi, Sally! Thanks for reaching out to ACME Real Estates. We’re here to guide you through every step of your journey as a first-time homebuyer. We do have some listings that match your criteria. Would you like to see the brochures? – Timothy”
Buyers looking for bigger homes
“Hi Ryan, thanks for reaching out to BM Properties. You mentioned that you’re looking for a new home with more space. I’m Jamie and I can help you find a home that fits your growing needs. Are you free to jump on a quick call to discuss your preferences in detail?”
Buyers Interested in Specific Neighbourhoods
“Hello Pepper, I’m Sam from Tom’s Housing with some exciting listings to show you in Queenstown?. Thanks for reaching out to us. When are you free for a quick call and maybe a tour?”
Investment Property Seekers
“Hi Norman, thanks for exploring investment properties from Bricks Agency. We have several lucrative options in great locations with high ROI. Would you like me to send you the brochures? – Salim”
Relocating buyers
“Hi Glenn, thanks for reaching out to ACME. I’m Benjamin, and I can help you find your ideal home in Queens. What features are you looking for?”
Luxury property buyers
“Hello, Mr. Robinson! I’m Ted from Royal Properties, specialising in high-end residential properties. May I know if you already have a specific area or neighbourhood you’re interested in?”
Eco-friendly/green home buyers
“Hello Ned, thanks for considering Baroque Housing to explore eco-friendly houses in Richmond. I’m Dillon, and I have a selection of green homes that might just fit your lifestyle. Would you like to explore the options?”
Real estate text message scripts for property sellers
Recent online enquiry about selling
“Hi Dana, thanks for your recent enquiry about selling your property. I’m Paul with ACME real estates, and I’d love to discuss how we can get the best value for your home. When’s a good time to chat?”
Owners considering upgrades before selling
“Hello Geetha, thanks for reaching out to Tom’s Housing in regards to the sale of your property. You mentioned that you’re interested in property upgrades before selling. I can offer tips on value-boosting renovations. How would you like to connect? – Aamir.”
Owners in high-demand areas
“Hi Norah, your apartment in Wimbledon may be worth more than you think! Thanks for reaching out to Royal Properties. I’m Anita, and I can help you understand your home’s potential value. May I send you the market report for your area?”
Investment property owners
“Hi Mrs. Smith, thanks for your interest in exploring your possibilities with ACME. As experts in investment properties, we can help you maximise your returns. Let’s discuss the potential of your property in today’s market. When is the best time to give you a quick call? – Nemo”
Relocation due to job/personal reasons
“Dear René, thanks for reaching out to BM Properties to explore possible selling options of your property. We understand that you’re planning a move because of your job. I’m Maria here to make your transition smoother with a hassle-free property sale. Would you like to discuss it over a phone call? Let me know when it’s the best time.”
Real estate text message scripts for renters
Individuals looking for apartment rentals
“Hi Dimitry, thanks for considering ACME to find your ideal apartment! I’m Bruce, and I have some great listings that match your criteria. Would you like to see the listings?”
Families seeking house rentals
“Hello Paola, I’m Tina from Tom’s Housing with many family-friendly rental options. Would you like to discuss your preferences on the number of rooms you require for your ideal space?”
Short-term/seasonal rentals
“Hi Jon, thanks for enquiring about short-term rentals at FindMeaHome. I’m Charlotte, and I specialise in finding the perfect seasonal homes. What are your preferred dates and location?”
Students seeking rentals near universities
“Dear Naseer, thanks for reaching out to Bob and the Company for rental options near Greenwich. We understand how crucial it is for you to find the right place near your school. We have affordable and convenient student rental options. When’s the best time to give you a call?” – Bob
How not to go overboard with text messages
Text message is a great way to stay in touch with your real estate leads. But there’s a fine line between being helpful and overwhelming, especially when you’re approaching your leads with initial text messages. Here are some strategies you can consider to ensure your real estate text messages hits the mark without overstepping:
Use multiple communication channels: Text messaging is just one way to reach out to your customers. Some of your customers may prefer other channels. Therefore, don’t hesitate to use other communication channels, such as phone calls and emails. This may prevent message fatigue on one hand and also cater to clients’ preferred communication methods on the other.
Avoid typos and short words: Acronyms and slang may sound cool, but they can lead to misunderstanding. Steer clear of alternative expressions and use full words to maintain the professionalism and clarity of your messages. Also, never rely on autocorrect.
Set a messaging schedule: Bombarding clients with messages can have negative outcomes. To avoid it, establish a consistent schedule. Good timing helps manage your expectations while keeping clients informed without feeling overwhelmed.
Personalise your texts: Personalised messages are more likely to be viewed and responded to than generic ones. And personalisation goes beyond just inserting a name. You may also want to understand and address each client’s specific concerns and local market interests in your text messages if possible.
Opt-out options: Ensure your customers have the option to easily opt-out if they want. This not only respects their preferences but also reduces the likelihood of privacy concerns.
Quality over quantity: Instead of sending numerous updates with little substance, aim for meaningful texts that are to the point and provide real value.
Seek feedback: Understanding the preferences of your clients can help you fine-tune your strategy for better engagement. Always, ask for feedback where possible.
Write clear call-to-actions: Whether you’re sending your text message to prompt a call, request a meeting, or guide the recipient to a listing, make sure your intent is straightforward and actionable. Each message should have a clear purpose.
Monitor and adapt: Review your strategy and look for patterns in client responses (or lack thereof) and be ready to adapt your tactics accordingly.
Respect privacy and confidentiality: Always double-check your messages for sensitive content. Sending private information, albeit accidentally, can breach trust and professional boundaries.
When should you use automated text scripts
It’s critical to ensure every text message you send meets all necessary criteria, but there may be times when you’re unable to text your clients. In such cases, you can use automated messaging to maintain engagement and ensure timely communication. You can easily automate your texts with messaging apps like WhatsApp.
Here are key situations where using automated messaging can be particularly beneficial:
Acknowledging queries: An automated response can acknowledge your lead’s inquiry instantly when they reach out to you via your website, social media or other lead sources. It provides a sense of immediate attention and sets the stage for future interactions. However, it’s wise to ensure your leads receive automated responses only when you or your team is not available to respond.
Follow-up communications: You can use automated messages to keep leads engaged with timely follow-ups. These can include asking if they need more information, sending reminders of available properties, or providing updates on listings that match their preferences.
FAQs and basic information: Automated messaging can be used to address common inquiries that do not need personalised responses. This includes responding to frequently asked questions and providing basic information about the buying or selling process or your services. This can save time for both you and your leads.
Scheduling appointments: You can automate the scheduling process for consultations or calls through automated messaging.
Market updates and newsletters: Automated messaging can be effective in sending updates, newsletters, or personalised property recommendations to keep leads informed and engaged.
Re-engagement campaigns: Automated messages can sometimes re-engage leads that have gone cold. Using automated messages to send updates on the market or simply checking in can sometimes reignite your lead’s interest.
Final words
We hope this post helped you compose effective real estate text messages for your potential customers. Remember, while you can follow various methods to engage with your leads via text messages, it’s essential to balance your strategies.
Leads are likely to respond to your messages if they feel valued and understood. So don’t forget to add a personal touch to your text messages. And finally, use automation wisely to enhance your outreach.
