In today’s article, let’s talk about how you can drastically improve your lead generation results on Facebook and Instagram.
See if this feels familiar… The performance of your Lead Gen Ads are inconsistent (and sometimes downright terrible).
Some ads may bring you a few leads that actively engage and book meetings with you. But on the flip side, you also have ads that may generate many leads but none of them are actually legit or interested.
You just NEVER know what it’s going to be. Every new ad feels like a gamble where you’re NOT in control of the end result. So how do you fix this? 🔧
In an ideal world, I would just tell the Facebook algorithm gods that these specific leads are good so they should send me more prospects like them. 🤭 And – surprise surprise – you can actually already do something like that with Meta Conversions API for Privyr CRM.
Enhance your campaigns with Meta Conversions API ✨
Meta Conversions API (CAPI) creates a bridge between your CRM and your Meta advertising channels.
This connection lets you quickly send signals from your CRM to Facebook about which leads are actually qualified. On its own, Meta can’t tell whether a lead it generated is good or bad. That key piece of information is sitting in your CRM.
By building a bridge and sending this info back to Meta, your upcoming lead gen campaigns will be optimised to capture more prospects who are similar to the “good” ones. Less of those random, not on-target leads.
👇 See how CAPI creates a feedback loop where your sales results can directly inform your lead gen campaigns. No more silos that drain your ad spend and effort!
Real Results 🚀
Businesses advertising on Meta saw significant improvements after implementing CAPI:
🧠 How it works with Privyr CRM
- Someone fills out your Facebook lead form, and you engage with them as usual via Privyr.
- You identify which leads take meaningful actions by marking them as qualified in Privyr CRM.
- This data is automatically sent to Meta so it can find more people similar to your best leads.
- Your lead gen campaigns gradually improve in quality, cost, and efficiency.
The beauty is in the simplicity—once set up, the system continuously learns and improves.
💡 Should you use Meta Conversions API?
- You run regular Lead Gen Ads on Meta platforms, and want to get more value of your ad spend.
- You want to significantly increase your lead quality rather than just the quantity.
- You have an idea of what a good lead is for your business (they book a viewing, they buy your product, etc.), and you want to capture more people like them.
If you said yes, you should definitely start exploring how Meta Conversions API can significantly boost your Meta marketing campaigns!
Ready to take your Meta Ad Campaigns to the next level?
Set up Meta Conversions for Privyr CRM today
Book a Meta CAPI discovery call with a Privyr expert
