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The Singapore automotive sector is evolving towards electric vehicles and digital sales strategies, providing exciting new opportunities for car sales professionals. If you’re looking to take advantage of this opportunity, this article is for you.
Success in automotive sales requires more than just enthusiasm. You’ll need strong negotiation skills and the ability to close deals creatively. With the right training, you can develop these skills and steer your career in the right direction.
In this guide, we’ll explore the top automotive sales training courses in Singapore and how you can leverage them to sharpen your skills, boost your confidence, and accelerate your career growth.
Here are the best automotive sales training programs in Singapore:
Edstellar’s Automotive Sales Training
Edstellar is a corporate training solution provider offering upskilling and talent transformation training for organisations worldwide. The Automotive Sales Training Program is one of its specialised training programs designed for professionals in the automotive sales industry. The instructor-led course focuses on effective sales techniques, customer relationship management, and in-depth knowledge of automotive products and market trends.
The course is available in both virtual and on-site formats, with a total duration ranging from 16 to 24 hours. The training is offered in multiple languages, including English, Spanish, Mandarin, German, Arabic, Portuguese, Hindi, French, Japanese, and Italian.
Overview:
- Course duration: 16 to 24 hours
- Delivery format: Instructor-led group training, available in virtual, on-site, or off-site formats
- Languages offered: English, Spanish, Mandarin, German, Arabic, Portuguese, Hindi, French, Japanese, and Italian
- Best fit for: Sales managers, account executives, business development representatives, customer success managers
Course Content:
- Advanced negotiation techniques
- Digital engagement strategies
- Adaptation to market trends
- Customer relationship management (CRM) strategies
- Needs assessment
- Product demonstration skills
Key Features:
- Customised training programs tailored to organisational needs
- Focus on the practical application of skills in real-world scenarios
- Certificate of completion provided upon successful completion
Automobile Singapore Academy (ASA) courses
ASA is Singapore’s first dedicated automobile academy. They offer various Workforce Skills Qualifications (WSQ) courses for car sales professionals.
Some of its popular courses include:
- Professional Show & Tell: This course focuses on helping salespeople demonstrate their products and services effectively.
- Are You A Leader?: The course specialises in leadership coaching for peak performance.
- Boost Your Self-Confidence: This training aims to enhance your capabilities in professional leadership.
One of the best things about undergoing ASA training is that all of its courses are eligible for SkillsFuture credit. Furthermore, these sales training focus on practical skills and real-world applications. They also aim to enhance professionalism within the automotive industry
- Delivery format: In-person training sessions
- Best fit for: Automotive sales professionals, team leaders, and managers
Knowles Training Institute’s Customised Sales Training
Knowles Training Institute is a leading corporate training provider headquartered in Singapore. They offer a wide range of programs focused on organisational performance and individual development. While they don’t have a dedicated course for the automotive sector, they specialise in customised training programs tailored to specific industries.
Key features:
- Customised training programs designed for specific industries and company needs
- Comprehensive curriculum covering essential sales skills
- Interactive learning incorporating role-playing, group discussions, and real-world scenarios
- Post-training support with reinforcement content and evaluations
Course Content:
- Comprehensive curriculum covering essential sales skills
- Advanced negotiation techniques
- Digital engagement strategies
- Adaptation to market trends
- Customer relationship management (CRM) strategies
- Needs assessment
- Product demonstration skills
If you’re a car sales professional looking to advance your career, customised training can be highly beneficial. These programs are designed to align with the latest industry standards and technological advancements, ensuring you stay ahead in the competitive automotive sales landscape.
- Delivery Format: Customised training programs designed for specific industries and company needs
- Best fit for: Sales professionals seeking to enhance their skills in the automotive industry
Other General Sales Training Programs
If you want to build a strong foundation in sales and apply that knowledge to automotive sales, you can opt for general sales training programs. While not exclusively focused on the automotive industry, these programs offer comprehensive sales training that you can adapt to your needs.
Many of these courses provide flexible learning formats and cover essential skills like consultative selling and virtual sales techniques. Some notable programs include:
- Soco Sales Training
- Cegos Sales Training
- HighSpark Sales Training
- The Knowledge Academy
These programs equip you with valuable sales strategies that can enhance your performance in automotive sales.
Here’s a full article on the top 5 sales training programs in Singapore
Things to consider when choosing an automotive sales training program
Selecting the right automotive sales training program is crucial for you to excel in the automotive industry. With a growing demand for electric vehicles (EVs), a shift towards digital sales channels, and government regulations supporting sustainable transport, your ideal training program should address these unique challenges and equip you to handle them.
Here are some important factors to consider when choosing the best training program for your needs:
Relevance to the automotive industry
A generic sales training course may not cover the unique challenges and customer expectations in the automotive sector. Therefore, it’s best if your training program is tailored to the automotive sector. Consider programs that address vehicle sales dynamics, dealership operations, and industry-specific negotiation techniques, especially if you’re looking for more advanced training.
Training format
When selecting a training program, it’s important to ensure you can effectively balance your time between training, work, and personal commitments. Consider the training format and choose one that fits your schedule and learning style.
Additionally, the best programs go beyond theory. Look for courses that incorporate interactive techniques such as role-playing, case studies, and real-world simulations to provide hands-on, practical learning that enhances your skills and boosts real-world application.
Trainer credentials and experience
The effectiveness of a training program mostly depends on the expertise of the trainer. You should ensure that the instructors have substantial experience in automotive sales so you can learn from valuable insights and real-world examples.
Feedback and reviews
Before enrolling in a program, check testimonials and reviews from past trainees. Look for feedback on how the training has impacted their professional performance. Independent reviews provide an objective assessment of the program’s effectiveness.
Cost and return on investment
An expensive course does not always guarantee better results. A good training program should provide a clear return on investment. For instance, you should see the impact of the training on conversion rates, customer retention or engagement, and sales growth. Justify the investment and evaluate the program’s cost in relation to the potential benefits before choosing one.
Focus on emerging trends
The Singaporean automotive sales landscape is constantly evolving with changing consumer behaviors and technological advancements. Ensure your training program covers emerging trends such as electric vehicle sales, digital retailing, implementation of digital solutions in sales, and sustainable practices in the automotive industry.
Use of technology
Technology plays a significant role in modern automotive sales. Training programs should incorporate tools such as CRM systems, AI-driven analytics, and virtual sales techniques. Digital proficiency is one of the most important skills modern automotive sales professionals need.
How Privyr can help you achieve your automotive sales goals
As mentioned earlier, technology plays a crucial role in automotive sales. To meet these evolving demands, many sales training programs now include CRM training as part of their curriculum to equip professionals with the skills to leverage technology for better customer engagement and sales performance.
CRMs often have a reputation for being complex tools that are desktop-based, requiring extensive training and technical expertise. But that’s no longer the case! Modern CRMs are designed to be intuitive, user-friendly, and easy to implement, without the steep learning curve. Privyr is one of such tools you can learn to use easily and enhance your sales performance from your mobile device (or laptop).
Privyr is a mobile-first CRM designed for salespeople who are always on the move and interact with their customers primarily through their phones via WhatsApp, text, and call. It’s an affordable and scalable solution you can operate from any device you want to quickly access, engage, and manage your leads.
Privyr can be your ideal automotive CRM if you’re looking to boost your sales without complex setups and multiple tools. All you need to do is create your Privyr account, download the app, and integrate it with your lead sources.
Privyr offers:
- A central location to access and engage all your leads and clients.
- Seamless integration with all major lead sources like Facebook, Google Ads, TikTok, and even your website
- AI feature that automatically detects and imports new leads from your email inbox.
- Instant new lead alerts for all your lead sources.
- Instant access to your lead’s details as they will be automatically imported to your phone.
- One-tap message to new leads directly on any communication channels with auto-personalised follow-up templates for WhatsApp, Telegram, SMS, iMessage, and more.
- Automatic lead distribution and assignment among your sales team.
- Automatic follow-up reminders for each lead.
- Media-rich car sales content templates, which are auto-personalised for your leads when sending.
