The right form plugin can make all the difference on your WordPress site whether it’s for capturing leads, processing orders, or collecting user feedback. And when it comes to form plugins, WP Forms and Gravity Forms are two popular WordPress form plugins. Each caters to different user requirements and levels of expertise. If you’re planning to use forms on your WordPress site, selecting a form plugin that aligns with your specific needs and goals is crucial. This article focuses on WPForms vs Gravity Forms.
In this article, we’ll guide you through an in-depth comparison of WPForms and Gravity Forms, focusing on the most important aspects you should consider before deciding which plugin best suits your requirements.
Table of Contents
WPForms vs Gravity Forms: An overview
User-friendliness
Form customisation and features
Integrations and compatibility
Pricing and value for money
Customer support and documentation
Security and reliability
WPForms vs Gravity Forms: Our verdict
Final words
WPForms vs Gravity Forms: An overview
WPForms is a beginner-friendly WordPress form plugin with a drag-and-drop builder. It has numerous pre-built templates for users. On the other hand, Gravity Forms has advanced features and is developer-friendly. It prioritises customisation over the use of templates. Here’s a table comparing both of the forms:
| WPForms | Gravity Forms | |
| User Interface | Beginner-friendly, intuitive drag-and-drop interface | Slightly more complex interface; may require some training |
| Pricing | Free basic version available. Paid plans start from $49.50/year | No free version. Paid plans start from $59/year |
| Form Templates | Pre-built templates available for various use cases | Limited pre-built templates, more customisation options |
| Add-ons & Integrations | Large library of add-ons and integrations | Extensive library of add-ons and integrations |
| Conditional Logic | Available on paid plans | Available on all plans |
| File Uploads | Available on paid plans | Available on all plans |
| Multi-page Forms | Available on paid plans | Available on all plans |
| Spam Protection | Basic spam protection for the free plan and advanced protection on paid plans. | Advanced spam protection on all plans |
User-friendliness
WPForms offers a perfect user-friendly interface for beginners. You can easily create simple to semi-advanced forms with its intuitive drag-and-drop builder. Moreover, there are extensive documentation and video tutorials of WPForms to help users get started.
On the other hand, Gravity Forms has a relatively steeper learning curve and may be more suitable for users with more technical knowledge. That being said, it also comes with comprehensive documentation and offers advanced customisation options for greater control over the design and functionality of your forms. It offers more freedom once you learn how to use it.
Form customisation and features
WPForms offers rich customisation features, allowing users to create multi-page forms, accept file uploads, implement smart conditional logic. It also includes built-in spam protection and numerous pre-built templates for various use cases.
Gravity Forms, on the other hand, offers a robust conditional logic with advanced fields, and dynamic population. There are limited templates, but since it’s designed for advanced users, it allows users to create complex forms with an extensive range of customisation options.
Integrations and compatibility
WPForms integrates seamlessly with popular email marketing services, payment gateways, and CRM platforms. You can easily connect your forms to your existing workflow.
Gravity Forms offers numerous add-ons for third-party integrations, including email marketing, payment gateways, and CRMs. More interestingly, it also offers developer-friendly hooks and filters, allowing custom integrations and advanced functionality.
Pricing and value for money
WPForms and Gravity Forms offer different Pricing models. WPForms runs its subscription on a freemium model, offering a free subscription version with basic features. If you need more advanced features, there are multiple pricing tiers to suit different budgets and requirements. On the other hand, Gravity Forms doesn’t have a free version but provides three paid plans and developer licencing options, catering to users with more advanced requirements.
WPForms pricing options
WPForms offers four pricing plans for different user requirements. The plans include Basic, Plus, Pro, and Elite. Here is an overview of each plan:
- Basic Plan – $99 per year
The Basic plan is ideal for small businesses who need a simple yet powerful form-building solution. The main features include:
- 1 site licence
- Unlimited forms and entries
- Access to standard fields and form templates
- Form embedding and confirmation messages
- File uploads
- Spam protection
- Basic integrations (such as MailChimp, AWeber, and Campaign Monitor)
- Plus Plan – $299 per year
The Plus plan is suitable for growing businesses that require additional features and integration options. In addition to everything offered in the Basic plan, the Plus plan includes:
- 3 site licences
- Access to advanced fields and form templates
- Form abandonment tracking
- Advanced integrations (such as Salesforce and Zapier)
- Pro Plan – $399 per year
The Pro plan is designed for medium-sized businesses, agencies, and professional developers who require more advanced features and functionality. It offers everything in the Plus plan, plus the following additional features:
- 5 site licences
- Access to premium fields and form templates
- Surveys and polls add-on
- Form locker add-on
- Conversational forms add-on
- Signature add-on
- Priority support
- Elite Plan – $599 per year
The Elite plan is ideal for large businesses, agencies, and professional developers who require the most comprehensive form-building solution. It offers everything in the Pro plan, with the following extra features:
- Unlimited site licence
- WordPress multisite support
- Client management add-on
- Exclusive discounts on other products and services
Gravity Forms Pricing Plans:
Gravity Forms offers three pricing plans including Basic, Pro, and Elite. Here is an overview of each plan and their respective features:
- Basic Plan – $59 per year
The Basic plan suits individual website owners and small businesses who need a simple yet powerful form-building solution. The main features of the Basic plan include:
- 1 site licence
- Unlimited forms and entries
- Access to standard and advanced fields
- Form conditional logic
- File uploads
- Spam protection
- Basic add-ons (such as MailChimp, AWeber, and Campaign Monitor integrations)
- Pro Plan – $159 per year
The Pro plan offers more advanced features and integration options, suitable for growing businesses. In addition to everything offered in the Basic plan, the Pro plan includes:
- 3 site licences
- Access to Pro add-ons (such as PayPal, Stripe, and Zapier integrations)
- Priority support
- Elite Plan – $259 per year
The Elite plan is designed for large businesses, agencies, and professional developers who require maximum functionality and flexibility. It offers everything in the Pro plan, plus the following additional features:
- Unlimited site licence
- Access to Elite add-ons (such as User Registration, Surveys, and Polls)
- WordPress multisite support
- Priority support with live chat
Customer support and documentation
WPForms has a dedicated support team and offers a wealth of resources, including video tutorials, knowledge base articles, and a user community to assist with any questions or issues.
Gravity Forms has a ticket-based support system and provides extensive documentation. It also has an active community forum where users can seek help and share tips with one another.
Security and reliability
WPForms ensures security through frequent updates, strong security measures, and GDPR compliance. It also offers advanced spam protection in its paid plans.
Gravity Forms prioritises security through regular updates, secure data handling, and developer-centric security features. It also adheres to industry standards for secure data storage and transmission, ensuring the safety of user data.
WPForms vs Gravity Forms: Our verdict
WPForms and Gravity Forms are designed for different users. Therefore, choosing between WPForms vs Gravity Forms as the right WordPress form plugin totally depends on your requirements.
WPForms is ideal for beginners and users with limited tech expertise. It can be a great form option for small businesses and solopreneurs who run their own WordPress websites. It can help you create simple to moderately complex forms, such as contact forms, order forms, and surveys easily. If you prioritise a quick setup and also need basic integrations with email marketing, payment, and CRM platforms, it’s an excellent WordPress form plugin choice.
Gravity Forms, on the other hand, is perfect for advanced users who require more complex form functionalities. If you’re looking to create complex forms with advanced features, such as multi-page forms, custom calculations, or dynamic population, Gravity Forms provides you with the best solutions. If you’re a larger business that needs a wide range of third-party integrations and want to leverage developer-friendly hooks and filters, it’s a perfect form plugin for you.
Final words
The above comparison only provides a general guideline. Keep in mind that both plugins are versatile and can be adapted to various scenarios. Consider your specific needs and requirements when choosing between WP Forms and Gravity Forms.
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